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Hongmin Ahn
Institution:
Dongguk University
Observed institutions:
West Virginia University,
Dongguk University
ORCID:
0000-0002-8253-9776
Observed ORCID:
0000-0002-8253-9776
OpenAlex ID:
A5061004591
Dimensions of Luxury Brand Personality: Scale Development and Validation
2014
·
Yongjun Sung
, Sejung Marina Choi
, et al.
·
Psychology and Marketing
·
164
Effects of 360° video on attitudes toward disaster communication: Mediating and moderating roles of spatial presence and prior disaster media involvement
2018
·
Julia Daisy Fraustino
, Ji Young Lee
, et al.
·
Public Relations Review
·
76
Consumer emotional intelligence and its effects on responses to transgressions
2015
·
Hongmin Ahn
, Yongjun Sung
, et al.
·
Marketing Letters
·
30
A two-dimensional approach to between-partner fit in co-branding evaluations
2011
·
Hongmin Ahn
, Yongjun Sung
·
Journal of Brand Management
·
30
When the going gets tough, ads become straightforward but multi-appealed: The influence of the recession on financial services advertising appeals
2011
·
Hongmin Ahn
, Young-A Song
, et al.
·
Journal of Financial Services Marketing
·
17
Cultural values in financial services advertising: a cross-cultural study of magazine ads in the USA and Korea
2014
·
Young-A. Song
, Hongmin Ahn
, et al.
·
Journal of Services Marketing
·
16
Emotional Intelligence as a Personality Trait That Predicts Consumption Behavior: The Role of Consumer Emotional Intelligence in Persuasive Communication
2022
·
Hongmin Ahn
·
Sustainability
·
14
PDF
When verbal metaphors become more persuasive: the interplay between goal orientation of ad claims and metaphor
2021
·
Hongmin Ahn
, Mark Yi-Cheon Yim
, et al.
·
International Journal of Advertising
·
13
Unrevealing Voice Search Behaviors: Technology Acceptance Model Meets Anthropomorphism in Understanding Consumer Psychology in the U.S. Market
2023
·
Hongmin Ahn
·
Sustainability
·
8
PDF
Deflecting resistance to persuasion: exploring CSR message strategies on consumer evaluations
2020
·
Sang Yeal Lee
, Ji Young Lee
, et al.
·
Journal of Applied Communication Research
·
6
Do plus-size models really benefit obese consumers? Investigating the influence of plus-size models on negative emotions and mental imagery
2024
·
Mark Yi-Cheon Yim
, Eunice (Eun-Sil) Kim
, et al.
·
Journal of Fashion Marketing and Management
·
4
Effects of the technology acceptance model and negative perceptions of advertising on TikTok in-feed advertising attitudes : Exploring the mediating effect of user flow
2022
·
Yali Xu
, Hongmin Ahn
·
Korean Journal of Social Science
·
3
Online Brand Community across Cultures: A Comparison between the US and Korea
2010
·
Hongmin Ahn
, Min Woo Kwon
, et al.
·
International Journal of e-Business Management
·
2
Research on the advertising effects of Sang culture and humor appeal: Focus on perceived stress and consumer mindsets
2019
·
Chaopeng Liu
, Hongmin Ahn
·
THE JOURNAL OF SOCIAL SCIENCE
·
1
How implicit mindset influences consumers’ perception of company engagement with product complaints online
2019
·
Sang Yeal Lee
, Ji Young Lee
, et al.
·
Social Behavior and Personality An International Journal
·
1
When Highly Curious Consumers Have High Self-Esteem: Maximizing the Effects of Augmented Reality in Brand Communication
2014
·
Mark Yi‐Cheon Yim
, Hongmin Ahn
·
ACR North American Advances
·
1
Effect of Mortality Salience and Anthropomorphism on Attitudes toward AI Speaker
2024
·
Myoung hee Baik
, Hongmin Ahn
·
THE JOURNAL OF SOCIAL SCIENCE
Research on factors affecting K-pop idol goods purchase intentions : Focused on the attachment types of fans
2021
·
Xiaowei Cong
, Hongmin Ahn
·
Korean Journal of Social Science
The Effect of Public Service Advertising on Instagram: Base on the Relationship between Message Types and Temporal Distance
2020
·
Xinyang Liu
, Hongmin Ahn
·
THE JOURNAL OF SOCIAL SCIENCE
The Effect of Implicit Theory of Personality on SNS
2018
·
Hongmin Ahn
, Sang Yeal (Sammy) Lee
, et al.
·
International Conference on Social Media and Society (SMSociety)
The Role of Dark Triad Personality in Comedic Violence Ads
2018
·
Hye jin yoon
, Hongmin Ahn
·
Journal of Practical Research in Advertising and Public Relations
Metaphor Persuasiveness and Message Framing
2015
·
Hongmin Ahn
, Yongjun Sung
, et al.
The Influence of Brand Propinquity on Complaining Behavior Via Social Media
2013
·
Hongmin Ahn
, Nicholas David Bowman
Dealing with conflicts in consumer-brand relationships : a focus on emotional intelligence
2011
·
Hongmin Ahn
Effects of Metaphor on Goal-Oriented Appeals in Advertising
2011
·
Hongmin Ahn
, Yongjun Sung
, et al.
·
ACR North American Advances
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Works count:
26
Citation count:
386
H-index:
8
I10-index:
8
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