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Ram Kumar Dwivedi

Observed names: Dwivedi, Ram Kumar, R.K. Dwivedi, Ram Kumar Dwivedi
Institution: GLA University
Observed institution: GLA University
ORCID: 0000-0001-6944-1013
Observed ORCIDs: 0000-0001-6944-1013, 0009-0008-7327-6012
OpenAlex ID: A5063847741
The Customer Loyalty vs. Customer Retention: The Impact of Customer Relationship Management on Customer Satisfaction
2024 · Ram Kumar Dwivedi, Shailee Lohmor Choudhary, et al. · Web Intelligence · 30
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Marketing of higher educational services on social media platforms: Analysing its impact on faculty–student relationship quality and institution's brand performance
2024 · Ram Kumar Dwivedi · Higher Education Quarterly · 10
Effectiveness of human resources development strategies on organizational performance: an empirical study
2024 · Ram Kumar Dwivedi, Abhishek Anand, et al. · International Journal of Systems Assurance Engineering and Management · 9
Chatbots and Customer Service: Exploring the Impact of AI on Customer Satisfaction and Brand Loyalty
2025 · Ram Kumar Dwivedi, Yogesh Kumar · International Conference on Frontier Technologies and Solutions (ICFTS) · 1
Exploring the Adoption of Generative and Trustworthy AI in Indian Higher Educational Institutions: A Marketing Management Perspective
2026 · Ram Kumar Dwivedi, Igor Calzada, et al. · Journal of Information & Knowledge Management
The Importance of Colour Psychology in Driving the Purchase Decision of Luxury Brand Consumers
2026 · Swapnil Gupta, Kapil Kapoor, et al. · Journal of Information & Knowledge Management
AI-Powered Personalization in Marketing: Enhancing Customer Engagement and Conversion Rates
2025 · Yogesh Kumar, Ram Kumar Dwivedi · International Conference on IoT, Communication and Automation Technology (ICICAT)
What is putting brakes on economy’s growth engine? : A select study on MSMEs in India
2020 · Bhardwaj, Shivam, Kaushal, Arun, et al. · International Journal of Psychosocial Rehabilitation
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FinTech- An inclusive technological framework for the Indian Financial Ecosystem
2020 · Ram Kumar Dwivedi · Journal of Critical Reviews
Role of Microfinance in Inclusive Growth of India
2019 · Satendra Kumar Yadav, Ram Kumar Dwivedi · PRAGATI Journal of Indian Economy
Role of Microfinance in Women Empowerment in Mathura District of Uttar Pradesh
2017 · Satendra Yadav, Yogesh Kumar, et al. · AMC Indian Journal of Entrepreneurship
Trends of public expenditutre and it's plan period
2017 · Satendra Kumar yadav, Yogesh Kumar, et al. · ACADEMICIA An International Multidisciplinary Research Journal
Works count: 12
Citation count: 50
H-index: 3
I10-index: 2
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