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Ravi Shankar Bhakat
Institution:
Indian Institute of Management Shillong
Observed institutions:
Management Development Institute,
National Institute of Technology Tiruchirappalli,
Narsee Monjee Institute of Management Studies,
Indian Institute of Management Shillong
ORCID:
0000-0003-3756-8807
Observed ORCID:
0000-0003-3756-8807
OpenAlex ID:
A5064166015
A Review of Impulse Buying Behavior
2013
·
Ravi Shankar Bhakat
, G. Muruganantham
·
International Journal of Marketing Studies
·
331
PDF
Challenges Faced and Preparedness of FMCG Retail Supply Chain During COVID-19
2021
·
Ravi Shankar Bhakat
, Md. Zahir Uddin Arif
·
Management and industrial engineering
·
10
An Empirical Study of Impulse Buying Behavior in Online Bookstores
2013
·
G. Muruganantham
, Ravi Shankar Bhakat
·
International Journal of Online Marketing
·
8
Emotional Appeal in Television Advertising and Its Impact on Buying Behaviour
2024
·
Naveen Pol
, Syed Kazim
, et al.
·
Studies in systems, decision and control
·
2
Emerging Products and Demographic Transition:A Case of Pet Foods
2019
·
Ravi Shankar Bhakat
·
Jaipuria International Journal of Management Research
·
2
Impulse Buying in the Digital Age: A Conceptual Review and Research Agenda Toward an Integrated Theory of Spontaneous Consumption
2025
·
Ravi Shankar Bhakat
, Muruganantham G
·
SSRN Electronic Journal
·
1
Consumption Patterns Among Employees of IT and ITES Sectors
2024
·
Devarajanayaka Kalenahalli Muniyanayaka
, Naveen Pol
, et al.
·
Studies in systems, decision and control
·
1
Unveiling the Power of Neuromarketing: Crafting Brand Connections in the Minds of Retail Consumers
2024
·
Naveen Pol
, Shiba Daveshar
, et al.
·
Lecture notes in networks and systems
·
1
Impulse buying anomalies: Reconfiguring the field through complexity theory and asymmetric analysis
2026
·
Ravi Shankar Bhakat
·
Strategic Business Research
From Economic Roots to Digital Frontiers: A Chronological Narrative of Marketing Theory Evolution, 1886-2025
2026
·
Ravi Shankar Bhakat
·
Zenodo (CERN European Organization for Nuclear Research)
A Study to Assess the Effectiveness of Advertisements Specifically Focusing on Soft Drinks in the City of Bengaluru
2024
·
Syed Kazim
, Naveen Pol
, et al.
·
Lecture notes in networks and systems
Hedonistic Personality Factors in Cosmetics Advertising: An Empirical Research Study on Youth in Bengaluru City
2023
·
Syed Kazim
, Ajai Abraham Thomas
, et al.
·
Springer proceedings in business and economics
Political Marketing and Start-Ups
2020
·
Ravi Shankar Bhakat
·
Jaipuria International Journal of Management Research
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Works count:
14
Citation count:
356
H-index:
3
I10-index:
2
Year
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