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Author

Minju Han

Observed institution: Yale University
ORCID: 0000-0002-5487-469X
Observed ORCID: 0000-0002-5487-469X
OpenAlex ID: A5069236372
The Curse of the Original: How and When Heritage Branding Reduces Consumer Evaluations of Enhanced Products
2021 · Minju Han, George E Newman, et al. · Journal of Consumer Research · 68
Seeking Stability: Consumer Motivations for Communal Nostalgia
2021 · Minju Han, George E. Newman · Journal of Consumer Psychology · 30
Covid Time: How Quarantine Affects Feelings of Elapsed Time
2022 · Minju Han, Guy Voichek, et al. · Journal of the Association for Consumer Research · 1
When context matters: The experience of boredom under time pressure
2020 · Maximilian Gaerth, Minju Han, et al.
When Heritage Branding Limits Innovation
2019 · Rosanna Smith, Minju Han, et al. · ACR North American Advances
Works count: 6
Citation count: 99
H-index: 2
I10-index: 2
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