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Michael J. Zenor
Institution:
Nielsen (United States)
Observed institutions:
Nielsen (United States),
The University of Texas at Austin
OpenAlex ID:
A5069725813
The Profit Benefits of Category Management
1994
·
Michael J. Zenor
·
Journal of Marketing Research
·
147
Inferring Market Structure with Aggregate Data: A Latent Segment Logit Approach
1993
·
Michael J. Zenor
, Rajendra K. Srivastava
·
Journal of Marketing Research
·
58
The impact of marketing policy on promotional price elasticities and baseline sales
1998
·
Michael J. Zenor
, Bart J. Bronnenberg
, et al.
·
Journal of Retailing and Consumer Services
·
26
The Effect of Single and Dual Sales Targets on Sales Call Selection: Quota versus Quota and Bonus Plan
2002
·
Richard G. Mcfarland
, Goutam N. Challagalla
, et al.
·
Marketing Letters
·
3
A segmented logit model for product line resource allocation
1989
·
Michael J. Zenor
·
University of Florida Digital Collections (University of Florida)
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Works count:
5
Citation count:
234
H-index:
3
I10-index:
3
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