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Donn Enrique Moreno

Observed names: Donn Enriaue L. Moreno, Donn Enrique L Moreno, Donn Enrique L. Moreno
Institution: Mapúa University
ORCID: 0000-0001-8717-1459
Observed ORCID: 0000-0001-8717-1459
OpenAlex ID: A5071014257
Atmospheric Cues Roles: Customer’s Online Trust, Perceived Enjoyment, and Impulse Buying Behavior
2022 · Donn Enrique Moreno, Erika Fabre, et al. · Open Journal of Business and Management · 29
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The Mediating Effect of Online Trust on the Relationship of Consumer Engagement to Purchase Intention of Gen Z: The Case of TikTok Shop Cues
2023 · Kaori Nakayama, Catherine Julianne Sale, et al. · 9
Customer's Intention to Adopt AI Chatbots in E-Commerce Framework: Using Structural Equation Modeling
2024 · Ramachandra Torres, Donn Enrique Moreno, et al. · 5
Penetrating through Distractions: Analyzing the Function of Storytelling Advertisements in Attracting the Focus of Gen Z Customers
2023 · Donn Enrique Moreno, Rocky Angelo Gabatin, et al. · Journal of Business and Management Studies · 5
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Impact of AI Chatbots and Employee Service on Intent to Recommend and Revisit in Hotel: The Mediating Role of Perceived Information Quality
2024 · Judeil S. Magnanao, Kaori Nicole S. Muñoz, et al. · 3
The Role of User-Generated Content on Customers' Purchase Intent and Behavior: A Basis for E-Commerce Content Strategy for Micro and Small Enterprises
2024 · Juliezher M. Colaljo, Donn Enrique L. Moreno, et al. · 3
The Impact of COVID-19 Pandemic on Consumer Usage Intention of Electronic Wallets in the Philippines
2022 · Donn Enrique Moreno, Isa Maniclang, et al. · Journal of Business and Management Studies · 3
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The Role of Trust in Technology Adoption: Do Perceived Ease of Use and Usefulness Drive Cloud Computing Acceptance of Micro Enterprises in the Philippines?
2025 · Donn Enrique Moreno, Ellenita Red, et al. · International Conference on e-Education, e-Business, e-Management and e-Learning · 2
The Impact of Mobile Application Attributes on Purchase Behavior among Gen Z Consumers: The Case of TikTok Shop
2024 · Jeremy Paul Gecolea, Donn Enrique Moreno, et al. · 2
E-Supply Chain Management Adoption Intention of Small and Medium Enterprises in the Philippines: Integration of TAM and TOE Approach
2024 · Donn Enrique Moreno, Rocky Angelo Gabatin, et al. · 2
The Role of Financial Information Quality on MSMEs' Performance in using E-Commerce Platforms: The Mediating Role of User Satisfaction
2024 · Gwyneth Aguisanda, Loraine Jasmine Datario, et al. · International Conference on E-business, Management and Economics (ICEME) · 2
Mobile Accounting Information Systems Adoption of Micro Businesses in Laguna, Philippines: Integration of TAM and TOE Approach
2024 · Donn Enrique L. Moreno, Kyla Marie D. Gomez, et al. · International Conference on e-Education, e-Business, e-Management and e-Learning · 2
The Impact of Mobile-Commerce Application Characteristics on Customer's Perceived Experience and Spending Habits in the Philippines
2023 · Donn Enrique Moreno, Sheane Nicole Matias, et al. · International Conference on E-Business and Internet (ICEBI) · 2
The Role of SVoD Service Attributes in Building Customer Loyalty: A Study of Repurchase Behavior in the Philippines
2023 · Donn Enrique Moreno, Eduardo Mauricio, et al. · Journal of Business and Management Studies · 2
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The Role of Loan-Related Risk Appetite in the Relationship between Financial Risk Considerations and MSME Growth Decision: A Mediation Analysis
2023 · Ralph Stephen Leyeza, Mikka Marielle Boado, et al. · Journal of risk and financial management · 2
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Socio-Technical Enablers: do they influence trust formation and purchase decision in livestream shopping commerce?
2025 · Keith Anne David, Kristallyn Fojas, et al. · International Conference on e-Education, e-Business, e-Management and e-Learning · 1
Examining Consumer Readiness for Artificial Intelligence Integration in Online Shopping
2024 · Roel Rodrigo, Karylle Delos Santos, et al. · 1
System Quality and Micro Food Businesses' Acceptance of the Cloud-based Point of Sale System for Inventory Management
2024 · Eunice Anne E. Natividad, Andrei Marie M. Musngi, et al. · International Conference on E-business, Management and Economics (ICEME) · 1
Exploring the Influence of Omni Channel Marketing Strategy on Customer Behavior and Experience: The Case of Motorcycle and Automotive Companies
2024 · Joshua Miguel Redimano, Reihan Craig Mangaban, et al. · 1
Do you trust the influencer behind short-form video contents? The Impact of Influencer Credibility and Content Value on Consumers' Purchase Decision
2024 · Donn Enrique Moreno, Keith Anne David, et al. · International Conference on E-Commerce, E-Business and E-Government (ICEEG) · 1
The Mediating Effect of Replenishment Decisions on Cloud-Based Inventory Management and Record Keeping Performance: Evidence from Micro Businesses in Laguna, Philippines
2023 · Donn Enrique Moreno, Mae Clarisse Javier, et al. · International Conference on E-Business and Internet (ICEBI) · 1
A Study on the Post Pandemic Marketing Mix Responses of Micro Food Businesses in Laguna, Philippines
2023 · Donn Enrique Moreno, Jose Iñigo Espiritu, et al. · Journal of Business and Management Studies · 1
Enhanced relationship marketing anchored on digital live selling behaviors and Uses and Gratification Theory
2026 · Donn Enrique Moreno, Donald Patrick Lim · Acta Psychologica
Enhancing sustainable fashion through QR-enabled showrooming: A Philippine consumer behavior perspective
2026 · Patricia Ynaya T. Asignacion, Francesco Martin F. Bernas, et al. · Acta Psychologica
The Mediating Role of Innovativeness in AI Integration for Financial Management: Evidence from Micro, Small and Medium Enterprises in the Philippines
2025 · Alyzza Fleur Magistrado, Camille Joyce Narzoles, et al. · International Conference on E-Society, E-Education and E-Technology (ICSET)
Works count: 40
Citation count: 78
H-index: 4
I10-index: 1
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