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Sruthi Pillai

Green Marketing: A Journey Towards Sustainability
2024 · Sruthi Pillai, Vijaykumar Ramachandran, et al. · Frontiers in Management Science · 7
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An Analysis of the Green Product Attributes that Entice Green Purchasing- A Study Done in Bangalore City
2017 · M.G Saravanaraj, Sruthi Pillai · International Journal of Asian Social Science · 5
Can Standardization Lead to Innovation?
2023 · Sruthi Pillai, R Ramakrishnan · Frontiers in Management Science · 2
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Exploring the factors of green advertising that entices purchase behaviour among Bangaloreans
2018 · M.G. Saravanaraj, Sruthi Pillai · International Journal of Business Excellence · 2
Evaluating an Immersive Analytics Application at an Enterprise Business Intelligence Customer Conference
2025 · Matthew Brehmer, Ginger Gloystein, et al. · 1
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Customer lifetime value in the digital age—a conceptual review
2022 · R. Ramakrishnan, Sruthi Pillai · BOHR International Journal of Advances in Management Research · 1
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Exploring the factors of green advertising that entices purchase behavior among Bangaloreans
2017 · Sruthi Pillai, Saravanaraj M.G. · International Journal of Business Excellence · 1
The Psychology of Risk Communication on Social Media: Public Health Advocacy and Misinformation Management
2026 · Ramakrishnan Ramachandran, Sruthi Pillai · IGI Global eBooks
AI-Augmented Leadership: Forging Adaptive Strategies for Organizational Transformation
2026 · Ramakrishnan Ramachandran, Sruthi Pillai · Advances in computational intelligence and robotics book series
Leveraging Social Media for Public Health in the Digital Age
2026 · Ramakrishnan Ramachandran, Sruthi Pillai · IGI Global eBooks
AI-Driven Predictive Analytics: Building a Foundation for Future-Ready Business Excellence in a VUCA
2026 · Ramakrishnan Ramachandran, Sruthi Pillai · IGI Global eBooks
Using Gamification for Addressing Urban and Spatial Challenges
2026 · Ramakrishnan Ramachandran, Sruthi Pillai · IGI Global eBooks
M&a and Corporate Restructuring for Competitive Advantage
2025 · R Ramakrishnan, Sruthi Pillai · Jana Nexus Journal of Business and Management Studies
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Impact Of Advertising Appeals, Celebrity Endorsement And Retailers Effort Towards Green Purchase Behavior- A Special Reference To Bangalore City
2016 · Dr. M.G. Saravanaraj, Sruthi Pillai · International Journal of Management and Economics Invention
Relative Importance of Concerns, Norms and Social Status among Bangaloreans in choosing Green Products
2016 · M. G. Saravanraj, Sruthi Pillai · Asian Journal of Research in Social Sciences and Humanities
Works count: 15
Citation count: 19
H-index: 2
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