Author

Wenjie Qian

Institutions: Northeastern University, Northeastern University

Observed institutions: Northeastern University, Hong Kong Baptist University, Anhui University of Finance and Economics, Northeastern University

ORCID: 0009-0000-5520-5909

Observed ORCID: 0009-0000-5520-5909

OpenAlex ID: A5073739554

Exploring the Influential Factors of Personal Media Bloggers on Followers’ Continuous Following Intention Based on Relationship Marketing Theory

2023 · Wenjie Qian, Jianhua Mao · Behavioral Sciences · 16

The impact of mascot attributes on sponsorship effectiveness the case of “Bing Dwen Dwen” at the Beijing winter Olympics

2023 · Zhenhua Quan, Wenjie Qian, et al. · Asia Pacific Journal of Marketing and Logistics · 8

The Dilemma of China as Respondent to Anti-Subsidy Proceedings: A Study of the First EU Anti-Subsidy Investigation against China

2012 · Wenjie Qian · Journal of World Trade · 4

Unpacking generation Z consumers' resistance to sustainable luxury products: an integrated approach using PLS-SEM and machine learning

2025 · Wenjie Qian · Asia Pacific Journal of Marketing and Logistics · 2

An analysis of the legal problems and issues arising from the European Union's current anti-dumping legislation with regard to the People's Republic of China

2003 · Wenjie Qian · Enlighten: Theses (The University of Glasgow) · 1

Dynamic Evolution and Trend Prediction of the Development Level of China's Agricultural and Rural Modernization

2024 · Wenjie Qian · Frontiers in Sustainable Development

Works count: 6

Citation count: 31

H-index: 3

I10-index: 1