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Venkatapparao Mummalaneni

Observed names: Mummalaneni Venkatapparao, Venkatappara Mummalaneni
ORCID: 0000-0001-7179-3632
Observed ORCID: 0000-0001-7179-3632
OpenAlex ID: A5073745183
An empirical investigation of Web site characteristics, consumer emotional states and on-line shopping behaviors
2003 · Venkatapparao Mummalaneni · Journal of Business Research · 372
Chinese purchasing managers' preferences and trade-offs in supplier selection and performance evaluation
1996 · Venkatapparao Mummalaneni, Khalid M. Dubas, et al. · Industrial Marketing Management · 134
The influence of a close personal relationship between the buyer and the seller on the continued stability of their role relationship
1987 · Venkatappara Mummalaneni · Medical Entomology and Zoology · 63
Determinants of Source Loyalty in Buyer‐Seller Relationships
1990 · Ven Sriram, Venkatapparao Mummalaneni · Journal of Purchasing and Materials Management · 51
Consumer Technology Readiness and E-Service Quality in E-Tailing: What is the Impact on Predicting Online Purchasing?
2016 · Venkatapparao Mummalaneni, Juan (Gloria) Meng, et al. · Journal of Internet Commerce · 50
An exploratory study of young Chinese customers' online shopping behaviors and service quality perceptions
2009 · Venkatapparao Mummalaneni, Juan (Gloria) Meng · Young Consumers Insight and Ideas for Responsible Marketers · 41
Use of foreign language and models in print advertisements in East Asian countries
1995 · James P. Neelankavil, Venkatapparao Mummalaneni, et al. · European Journal of Marketing · 36
Measurement Equivalency of Web Service Quality Instruments: A Test on Chinese and African American Consumers
2010 · Juan (Gloria) Meng, Venkatapparao Mummalaneni · Journal of International Consumer Marketing · 31
The Essence Of Business Marketing Theory, Research, and Tactics: Contributions from the Journal of Business-to-Business Marketing
2008 · J. David Lichtenthal, Venkatapparao Mummalaneni, et al. · Journal of Business-to-Business Marketing · 25
An Assessment of Supplier Selection: Chinese Purchasing Managers′ Criteria and Their Implications for Western Marketers
1993 · Chiang‐nan Chao, Eberhard E. Scheuing, et al. · International Journal of Physical Distribution & Logistics Management · 19
Commentary: Relative Presence of Business-to-Business Research in the Marketing Literature: Review and Future Directions
2009 · J. David Lichtenthal, Venkatapparao Mummalaneni · Journal of Business-to-Business Marketing · 18
Access, resource, and cost impacts on consumer satisfaction with health care: A comparison across alternative health care modes and time
1997 · Venkatapparao Mummalaneni, Pradeep Gopalakrishna · Journal of Business Research · 18
Reflective Essay and E-Portfolio to Promote and Assess Student Learning in a Capstone Marketing Course
2014 · Venkatapparao Mummalaneni · Marketing Education Review · 15
Self-Explicated and Full-Profile Conjoint Methods for Designing Customer-Focused Courses
1997 · Khalid M. Dubas, Venkatapparao Mummalaneni · Marketing Education Review · 9
AT 21—TheJBBMComes of Age: Assessment and Outlook
2015 · Venkatapparao Mummalaneni, J. David Lichtenthal · Journal of Business-to-Business Marketing · 7
Cultural Influences on Web Service Quality Perceptions of e-Retailing Consumers
2011 · Juan (Gloria) Meng, Venkatapparao Mummalaneni · Journal of Marketing Channels · 7
Effectiveness of a Board Game in Fostering a Customer Relationship Orientation Among Business Students
2008 · Venkatapparao Mummalaneni, Soumya Sivakumar · Journal of Relationship Marketing · 6
One More Exploration into Buyer-Seller Relationships: Some Conceptual Foundations and Research Propositions
1995 · Venkatapparao Mummalaneni · Springer eBooks · 5
Reply to Commentaries by Dant & Lapuka, Honeycutt & Thelen, Malhotra, Uslay, & Ndubisi, LaPlaca, and Woodside on “The Essence of Business Marketing Theory, Research and Tactics: Contributions by theJournal of Business-to-Business Marketing”
2008 · Venkatapparao Mummalaneni, J. David Lichtenthal, et al. · Journal of Business-to-Business Marketing · 4
Applying Customer Focus to Entrepreneurship Course Development
2001 · Wee-Liang Tan, Mummalaneni Venkatapparao · Journal of Small Business & Entrepreneurship · 3
Group Decision-Making in the Buying Center: a Political-Coalitional Perspective
1984 · Venkatapparao Mummalaneni · ACR North American Advances · 3
AI as asset and liability: A dual-use dilemma in higher education and the SPARKE Framework for institutional AI governance
2025 · Olumide Malomo, Adeyemi Adekoya, et al. · Online Journal of Applied Knowledge Management · 2
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Tele-Law: Bridging the Legal Access Gap for Marginalized Communities in Rural India Using ICT
2024 · Venkatapparao Mummalaneni, Chandrashekar Challa · European Journal of Studies in Management and Business · 1
The impact of status on the resource position and financial performance of small and minority-owned enterprises
2026 · Patrice Perry-Rivers, Venkatapparao Mummalaneni · Journal of Innovation and Entrepreneurship
Ict and Access to Justice: the Role of Tele-law in Empowering Vulnerable Populations
2026 · Venkatapparao Mummalaneni, Chandrashekar Challa · Global Journal of Business Disciplines
Works count: 38
Citation count: 919
H-index: 13
I10-index: 13
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