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Mariia Koval
Observed name:
Koval, Mariia
Institutions:
Centre National de la Recherche Scientifique,
Université de Lille,
Institut d'Economie Scientifique Et de Gestion,
Lille Économie Management
Observed institutions:
Centre National de la Recherche Scientifique,
Université de Lille,
Institut d'Economie Scientifique Et de Gestion,
Lille Économie Management,
Grenoble Ecole de Management
ORCID:
0000-0001-9884-1665
Observed ORCID:
0000-0001-9884-1665
OpenAlex ID:
A5073788645
Impact of ESG distinctiveness in alliances on shareholder value
2023
·
Viacheslav Iurkov
, Mariia Koval
, et al.
·
Journal of Business Research
·
43
Editorial: Social network analysis in marketing: A step-by-step guide for researchers
2022
·
Ghasem Zaefarian
, Shekhar Misra
, et al.
·
Industrial Marketing Management
·
27
Variance decomposition analysis: What is it and how to perform it – A complete guide for B2B researchers
2022
·
Ghasem Zaefarian
, Viacheslav Iurkov
, et al.
·
Industrial Marketing Management
·
24
PDF
The role of network community characteristics for firms' rapid business scaling
2023
·
Viacheslav Iurkov
, Mariia Koval
, et al.
·
Technological Forecasting and Social Change
·
14
Whether and when do alliance terminations pay off?
2021
·
Mariia Koval
·
Industrial Marketing Management
·
14
Advertising in business markets – The obscured bottom-line effect and need for appropriate analytics
2025
·
Peter Guenther
, Miriam Guenther
, et al.
·
Industrial Marketing Management
·
11
How do strategic alliance formations create shareholder value? An application of the event study methodology in the B2B context
2024
·
Mariia Koval
, Ghasem Zaefarian
, et al.
·
Industrial Marketing Management
·
4
Propensity score modeling for business marketing research
2025
·
Peter Guenther
, Miriam Guenther
, et al.
·
Industrial Marketing Management
·
3
The interplay of international alliance and subsidiary portfolios: Implications for firms’ innovation and financial performance
2023
·
Mariia Koval
, Viacheslav Iurkov
, et al.
·
Journal of World Business
·
3
Antecedents and Consequences of Unplanned Alliance Terminations
2018
·
Mariia Koval
·
BIBSYS Brage (BIBSYS (Norway))
·
2
PDF
Breaking Up to Move Forward: The Value Gains of Alliance Terminations
2025
·
Mariia Koval
, Viacheslav Iurkov
, et al.
·
Journal of Marketing
The Interplay of International Alliance and Subsidiary Portfolios: Implications for Firm Performance
2023
·
Mariia Koval
, Viacheslav Iurkov
, et al.
·
Academy of Management Proceedings
Asymmetry in network positions and value gains in alliances: The role of institutional distance
2018
·
Viacheslav Iurkov
, Mariia Koval
·
Academy of Management Proceedings
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Works count:
15
Citation count:
145
H-index:
6
I10-index:
6
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