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Yulia Nevskaya

Observed name: Nevskaya, Yulia
ORCID: 0000-0001-5975-6919
Observed ORCID: 0000-0001-5975-6919
OpenAlex ID: A5074696239
How Should Firms Manage Excessive Product Use? A Continuous-Time Demand Model to Test Reward Schedules, Notifications, and Time Limits
2019 · Yulia Nevskaya, Paulo Albuquerque · Journal of Marketing Research · 47
Can Non-tiered Customer Loyalty Programs Be Profitable?
2021 · Arun Gopalakrishnan, Zhenling Jiang, et al. · Marketing Science · 44
The Impact of New Content and User Community Membership on Usage of Online Games
2022 · Paulo Albuquerque, Yulia Nevskaya · Customer Needs and Solutions · 8
The Impact of Innovation on Product Usage: A Dynamic Model with Progression in Content Consumption
2011 · Paulo Albuquerque, Yulia Nevskaya · SSRN Electronic Journal · 8
How Should Firms Manage Excessive Product Use? A Continuous-Time Demand Model to Test Reward Schedules, Notifications, and Time Limits
2018 · Yulia Nevskaya, Paulo Albuquerque · SSRN Electronic Journal · 4
A Continuous Time Model of Product Usage: Measuring the Effect of Product Design and Rewards in Online Games
2012 · Yulia Nevskaya, Paulo Albuquerque · SSRN Electronic Journal · 3
‘The Company We Keep:’ Endogenous Network Formation and Peer Effects in Customer Churn
2019 · Yijun Chen, Yulia Nevskaya · SSRN Electronic Journal · 1
Consumer Interactions and Peer Effects in Socially Connected Digital Products
2026 · Yijun Chen, Yulia Nevskaya · Journal of Marketing Research
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Replication Data for "Consumer Interactions and Peer Effects in Socially-Connected Digital Products"
2025 · Chen, Yijun, Nevskaya, Yulia · Harvard Dataverse
Works count: 12
Citation count: 115
H-index: 4
I10-index: 2
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