Author

Dayun Jeong

Institution: Chung-Ang University

Observed institutions: Yonsei University, Chung-Ang University

ORCID: 0000-0001-7995-9529

Observed ORCID: 0000-0001-7995-9529

OpenAlex ID: A5080246764

The influence of consumers’ self-concept and perceived value on sustainable fashion

2021 · Dayun Jeong, Eunju Ko · Journal of Global Scholars of Marketing Science · 54

Don't touch the Merchandise! Factors associated with consumer preference for contact free shopping

2022 · Dayun Jeong, Eunju Ko, et al. · Journal of Business Research · 31

Culture and art policy analysis in fashion capitals: New York, London, Seoul, Beijing, and Jakarta

2020 · Dayun Jeong, Eunha Chun, et al. · Journal of Global Fashion Marketing · 8

A Study on the Effect of the Internet Self-Efficacy of Generation MZ on Use Intention of Luxury Fashion Platform : Focusing on the New Exogenous Mechanism of Extended UTAUT

2022 · Dayun Jeong · Fashion & Textile Research Journal · 7

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A Study on Consumer Behavior on Online Luxury Platforms using the Unified Theory of Acceptance and Use of Technology : Focusing on the Extended UTAUT(2) Theory

2022 · Dayun Jeong · Fashion & Textile Research Journal · 6

How Technology Characteristics and Social Factors Shape Consumer Behavior in Artificial Intelligence-Powered Fashion Curation Platforms

2026 · Dayun Jeong · Journal of theoretical and applied electronic commerce research · 5

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Exploring the Direction of NFTs(Non-Fungible Tokens) Fashion Marketing Strategy through Analysis of NFTs Fashion Product Types

2024 · Dayun Jeong, Youngsam Kim · The Korean Society of Costume · 3

The impact of Metaverse’s social presence and NFT product characteristics on consumer satisfaction and continued engagement intention

2024 · Dayun Jeong, Youngsam Kim · The Research Journal of the Costume Culture · 3

Influencing Factors and Switching Intention to Contact-free Shopping : Focusing on Push-Pull-Mooring Theory

2022 · Dayun Jeong · The Korean Society of Costume · 3

Generational differences in AI adoption among fashion curation platform users

2025 · Dayun Jeong, Young Sam Kim · Fashion and Textiles · 2

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Analysis of Influencing Factors on Switching Intention to Sustainable Fashion Consumption Using Push-Pull-Mooring Theory

2023 · Dayun Jeong, Youngsam Kim · The Korean Society of Costume · 2

A Study on the Effect of Consumer’s Perception of Digital Technology on Luxury Fashion Platform Satisfaction and Preference

2024 · Dayun Jeong · Research Institute of Human Ecology · 1

Consumer Awareness and Switching Behavior Factors in Contact-Free Shopping : Focusing on Means-End Chain Theory and Laddering Technique

2022 · Dayun Jeong · International Journal of Costume and Fashion · 1

NFT Fashion Characteristics and Consumer Purchase Behavior : Creating Various Value in a New Fashion Paradigm

2025 · Dayun Jeong, Youngsam Kim · The Korean Society of Costume

How Does Consumer Self-Perception Affect the Artistic Value and Potential Behavioral Intention of NFT Fashion Products?

2025 · Dayun Jeong, Youngsam Kim · International Journal of Costume and Fashion

A Study on the Influencing Factors Behind the Sustainable Fashion Purchase Behavior of Fashion Consumers by Applying the Model of Goal-Directed Behavior (MGDB)

2024 · Dayun Jeong · The Korean Society of Costume

Analysis of Consumer Technology Acceptance and Readiness Factors for Activate the Network Effect of Fashion Platforms

2022 · Dayun Jeong · The Korean Society of Costume

The Antecedents of Channel Integration in Fashion Industry: Organization Strategic Orientation, Organizational Structure, Channel Strategies

2016 · Miah Lee, Eunju Ko, et al. · Global marketing conference proceeding

Influence of Cultural Art Policy Upon Consumer Andcompany in Global Fashion City

2016 · Dayun Jeong, Eunha Chun, et al. · Global marketing conference proceeding

지속가능 패션 브랜드 사례연구

2015 · Eunju Ko, Eunha Chun, et al.

Stepping Into Sns Landscape in Seoul, Korea

2015 · Dayun Jeong, Eunju Ko · Global Fashion Management Conference

Critical Success Factors of Leading and Aspiring Fashion Brands in the Asian Luxury Market - the Case of Korea, China and Japan

2014 · Lisa Kesper, Dayun Jeong, et al. · Global marketing conference proceeding

The effects of perceived sustainability practices on brand attitude: focused on global luxury brands and SPA brands

2013 · Dayun Jeong, Jaeyun Koh, et al.

Works count: 23

Citation count: 124

H-index: 5

I10-index: 2