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David Bourdin
Observed name:
Bourdin, David
Institution:
FHWien der WKW
Observed institutions:
University of Vienna,
FHWien der WKW
ORCID:
0000-0002-7036-9212
Observed ORCID:
0000-0002-7036-9212
OpenAlex ID:
A5081904070
The compensatory influences of country stereotypes and the global/local nature of brands: An extended framework
2021
·
David Bourdin
, Georgios Halkias
, et al.
·
Journal of Business Research
·
32
PDF
The Influence of Employee Accent on Customer Participation in Services
2023
·
David Bourdin
, Christina Sichtmann
, et al.
·
Journal of Service Research
·
21
Factors influencing the ratio bias
2018
·
David Bourdin
, Rudolf Vetschera
·
EURO Journal on Decision Processes
·
10
PDF
What is to be expected? Optimizing the operationalization of consumer–brand relational norms
2024
·
Katerina Makri
, David Bourdin
, et al.
·
Psychology and Marketing
·
8
Marketingethik
2022
·
Maria Riegler
, David Bourdin
, et al.
·
J.B. Metzler eBooks
·
6
Is there more than one ratio bias? If so, why?
2021
·
David Bourdin
, Ayşegül Engin
, et al.
·
Journal of Behavioral Decision Making
·
5
PDF
First Impressions of Foreign-Born Frontline Employees: Impact on Customer Participation: An Abstract
2022
·
David Bourdin
, Christina Sichtmann
·
Developments in marketing science: proceedings of the Academy of Marketing Science
·
2
Explicit and Implicit Sustainability Cues in Online Clothing Stores: Shopper Perceptions and Visual Attention
2024
·
David Bourdin
, Lisa Greslehner
, et al.
·
Developments in marketing science: proceedings of the Academy of Marketing Science
·
1
Global branding
2026
·
Petra Riefler
, David Bourdin
·
Edward Elgar Publishing eBooks
AI-Driven Real-Time Spare Part Identification in Manufacturing SMEs Using YOLO Models
2026
·
Chandadevi Giri
, Jonas Waidringer
, et al.
·
International Conference on Artificial Intelligence, Computer, Data Sciences and Applications (ACDSA)
Framing Numerical Attributes in Daily vs. Yearly Terms and Addressing Consumers Individually vs. Collectively in Environmental Brand Messages: An Exploration of Independent, Interactive, and Conditional Effectiveness
2026
·
David Bourdin
, Bettina Gatterer
·
Developments in marketing science: proceedings of the Academy of Marketing Science
What Can I Expect From This Brand? Development and Validation of a Consumer-brand Relationship Norms Scale
2023
·
David Bourdin
, Katerina Makri
, et al.
·
Global Fashion Management Conference
Sind Frauen die besseren Verkäuferinnen?
2022
·
Ilona Pezenka
, David Bourdin
·
Forschung und Praxis an der FHWien der WKW
Sind Frauen die besseren Verkäufer
2021
·
David Bourdin
, Ilona Pezenka
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Works count:
20
Citation count:
85
H-index:
5
I10-index:
3
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