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Zahra Afaq

Observed name: Afaq, Zahra
ORCID: 0000-0001-5525-2756
Observed ORCID: 0000-0001-5525-2756
OpenAlex ID: A5082024937
Factors that influence individuals’ intentions to purchase family takaful mediating role of perceived trust
2019 · Shahab Aziz, Maizaitulaidawati Md Husin, et al. · Asia Pacific Journal of Marketing and Logistics · 132
Adoption of Islamic banking in Pakistan an empirical investigation
2018 · Shahab Aziz, Zahra Afaq · Cogent Business & Management · 67
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The effect of atmospheric harmony on re-patronage intention among mall consumers: the mediating role of hedonic value and the moderating role of past experience
2020 · Zahra Afaq, Amir Gulzar, et al. · Journal of Consumer Marketing · 31
Predicting Video Game Addiction Through the Dimensions of Consumer Video Game Engagement: Quantitative and Cross-sectional Study
2021 · Amir Zaib Abbasi, Umair Rehman, et al. · JMIR Serious Games · 18
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Covid-19 Risk Perception of Travel Destination Development and Validation of a Scale
2022 · Khansa Zaman, Sajid Bashir, et al. · SAGE Open · 15
The Role of Media, Word of Mouth, and Subjective Norms in determining Attitude and Intentions to Purchase Family Takaful ¯ Schemes
2020 · Shahab Aziz, Zahra Afaq, et al. · Journal of Islamic Business and Management · 12
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Trends and directions of Islamic marketing: a bibliometric and scientometric analysis (2001–2023)
2025 · Shahab Aziz, Maizaitulaidawati Md Husin, et al. · Journal of Islamic marketing · 11
Pleasing Scents: The Effect of Gender Incongruent Scents on the Repurchase Intention of the Consumers
2018 · Zahra Afaq, Shahab Aziz, et al. · Marketing and Branding Research · 2
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Islamic equities: a bibliometric review and future research direction (2000-2025)
2026 · Shahab Aziz, Maizaitulaidawati Md Husin, et al. · Journal of Islamic accounting and business research · 1
Determinants of Re-Patronage Intention in Mall Consumers--Model
2020 · Zahra Afaq, Amir Gulzar, et al. · PsycTESTS Dataset
Intention to purchase Islamic life insurance policy: evaluation of the mediating effects of perceived trust
2019 · Aziz, Shahab, Md Husin, Maizaitulaidawati, et al. · The International Islamic University Malaysia Repository (The International Islamic University Malaysia)
Works count: 11
Citation count: 289
H-index: 7
I10-index: 7
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