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Patrick M. Kraft
Observed name:
Patrick Kraft
Institution:
Loyola University Chicago
Observed institutions:
Loyola University Chicago,
Indiana University Bloomington
OpenAlex ID:
A5083172404
Building the Brand: A Case Study of Troy University
2008
·
Jason W. Lee
, Kimberly S. Miloch
, et al.
·
Sport Marketing Quarterly
·
38
Communicating with consumers through video games: an analysis of brand development within the video gaming segment of the sports industry
2009
·
Galen Clavio
, Patrick M. Kraft
, et al.
·
International Journal of Sports Marketing and Sponsorship
·
30
Click clack: examining the strategic and entrepreneurial brand vision of Under Armour
2012
·
Kimberly S. Miloch
, Jason Lee
, et al.
·
International Journal of Entrepreneurial Venturing
·
18
Protecting the House of under Armour
2009
·
Patrick Kraft
, Jason W. Lee
·
Sport Marketing Quarterly
·
4
Sport communication, endorsement, and Return On Investment: a content analysis of the coverage of Tiger Woods in ESPN The Magazine
2009
·
Paul M. Pedersen
, Patrick M. Kraft
, et al.
·
International Journal of Sport Management and Marketing
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Works count:
5
Citation count:
90
H-index:
4
I10-index:
3
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