Author

Hye-Rhim Kim

Institution: University of Essex

Observed institutions: University of Essex, Anglia Ruskin University

OpenAlex ID: A5083266234

Positive and negative switching barriers: promoting hotel customer citizenship behaviour through brand attachment

2022 · Chang-Hun Lee, Hye-Rhim Kim · International Journal of Contemporary Hospitality Management · 42

Beyond Vicarious Experience: How Interactive User-Generated Content Shapes Credibility in Generation Z Luxury Consumption

2026 · Hye-Rhim Kim, Chang-Hun Lee · Journal of Promotion Management

How the brand–customer relationship shapes customer tolerance of service failures: the moderating roles of confidence and compensation

2026 · Hye-Rhim Kim, Chang-Hun Lee · Journal of Brand Management

Customer-Brand Relationships and Service Recovery Performance in Hotel Service Failure : The Moderating Role of Alternative Attractiveness

2026 · Hye-Rhim Kim · 경영컨설팅연구

Expertise or Attractiveness : How Influencer Attributes Shape Brand Attitude, Brand Equity, and Online Purchase Intention

2026 · Hye-Rhim Kim · 경영컨설팅연구

Works count: 5

Citation count: 42

H-index: 1

I10-index: 1