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Jin Young Yoo

Observed institution: The University of Texas at Austin
OpenAlex ID: A5083315752
The Influence of Identity Fusion on Patriotic Consumption : A Cross-Cultural Comparison of Korea and the U.S.
2014 · 가천대학교 글로벌경영학트랙 조교수, 광고학박사, Jin Young Yoo, et al. · Gwanggohak yeon-gu/Gwang'gohag yeon'gu · 8
The influence of national identity activation on consumer responses to patriotic Ads : Caucasian vs. Asian Americans
2013 · Jin Young Yoo · Texas ScholarWorks (Texas Digital Library)
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Works count: 4
Citation count: 8
H-index: 1
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