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Lewis B. Hershey

The Strategy‐performance relationship revisited: The blessing and curse of the combination strategy
2005 · John A. Parnell, Lewis Hershey · International Journal of Commerce and Management · 53
A Case Study Using a Patient Satisfaction Survey to Improve the Delivery and Effectiveness of Drug Addiction Treatment Services: Marketing Implications and Organizational Impact
2007 · Beth Hogan, Lewis Hershey, et al. · Health Marketing Quarterly · 12
Using the CPPD Method of Analysis for Teaching Case Studies in the Marketing Management Class
2006 · Lewis Hershey, Steven Walker · Marketing Education Review · 11
A Comparison of the Incidence of Advertising Strategies in Business-Related Magazines
2002 · Kenneth E. Clow, Donald P. Roy, et al. · Services Marketing Quarterly · 11
Using the Blackboard CMS to Develop Team Work Skills in Undergraduate Marketing Principles Class
2011 · Lewis Hershey, Paula Wood · The Academy of Educational Leadership Journal · 9
Using a Sponsorship to Improve the Success of Blood Drive Donations
2007 · Beth Hogan, Lewis Hershey, et al. · Health Marketing Quarterly · 7
Enhancing Information Privacy and Data Sharing in a Healthcare IT Firm: The Case of Ricerro Communications
2012 · Wingyan Chung, Lewis Hershey · Journal of Information Privacy and Security · 6
Lexicon Rhetoricae: the narrative theory of Kenneth Burke and its application to marketing
2011 · Lewis Hershey, John Branch · Qualitative Market Research An International Journal · 5
Breakeven and profitability analyses in marketing management using R software
2017 · Khalid M. Dubas, Lewis Hershey, et al. · DOAJ (DOAJ: Directory of Open Access Journals) · 4
When to stretch and when not to stretch an inherited IRA: The special case of the special needs trust
2015 · Lewis Hershey, Terence B. Stanaland, et al. · 4
The Role of Sales Presentations in Developing Customer Relationships
2005 · Lewis Hershey · Services Marketing Quarterly · 4
The 3D Writing Heuristic: A Meta-Teaching Technique for Improving Business Writing
2007 · Lewis Hershey · Marketing Education Review · 3
A Performance-Centered Approach to Marketing Education
2001 · Lewis Hershey · Journal for Advancement of Marketing Education · 3
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Characteristics Favoring Peripheral Persuasion: A Theoretical Perspective on Methodological Problems in Studying Low Involvement
2012 · Lewis Hershey · SSRN Electronic Journal · 1
Mythic Vision, Rhetorical Determinacy and organizational Culture In The Selective Service System
2007 · Lewis Hershey, null null, et al. · Journal of Business and Leadership · 1
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A Comparison of the Incidence of Advertising Strategies in Business-Related Magazines: Services versus Goods
2002 · Kenneth E. Clow, Donald P. Roy, et al. · SSRN Electronic Journal · 1
Occupational Bulletin (No. 10)
1942 · Lewis B. Hershey · Bulletin of the American Mathematical Society · 1
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Occupational Bulletin No. 23
1942 · Lewis B. Hershey · Bulletin of the American Mathematical Society · 1
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An Exploratory Investigation of Green Behaviors and Attitudes towards Green Marketing Initiatives
2017 · Sam Fullerton, Tammy McCullough, et al. · Association of Marketing Theory and Practice Conference (AMTP)
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Does the ABLE Act enable the wealthy and disable the poor
2016 · Boris Abbey, Lewis Hershey
An evaluation of the walk-in and online counterparts of the leading U.S. stores
2015 · Khalid M. Dubas, Lewis Hershey, et al. · DigitalCommons@Fayetteville State University (Fayetteville State University)
Symbolic and Formal Appeal at the US Open Golf Championship: Towards an Integrated Theory of Consumer Behavior
2014 · Lewis Hershey · Developments in marketing science: proceedings of the Academy of Marketing Science
Client Report on the Society for Financial Service Professionals’ Survey of Needs
2013 · Lewis Hershey, Sanjette Scott · SSRN Electronic Journal
Using the Blackboard CMS to Standardize a Multi-Section Marketing Principles Class
2007 · Lewis Hershey · SSRN Electronic Journal
The 3D Writing Heuristic: a Meta-Teaching Technique for Improving Business Writing Among Marketing Students
2007 · Lewis Hershey · SSRN Electronic Journal
Works count: 31
Citation count: 137
H-index: 6
I10-index: 4
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