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Christina O’Connor

Observed names: Christina O'Connor, O'Connor , Christina, O'Connor, Christina
ORCID: 0000-0002-5806-5806
Observed ORCID: 0000-0002-5806-5806
OpenAlex ID: A5083973397
Facilitating knowledge management through filtered big data: SME competitiveness in an agri-food sector
2017 · Christina O’Connor, Stephen Kelly · Journal of Knowledge Management · 134
Social media and luxury: A systematic literature review
2021 · Dean Creevey, Joseph Coughlan, et al. · International Journal of Management Reviews · 118
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The crucial role of market intelligence in the development of small business marketing capabilities
2020 · Grace Carson, Christina O'Connor, et al. · Journal of Small Business and Enterprise Development · 51
Generation AI and family business: a perspective article
2023 · Finn Lannon, Roisin Lyons, et al. · Journal of Family Business Management · 39
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The Management and Coordination of Virtual Teams in Large Classes: Facilitating Experiential Learning
2021 · Christina O’Connor, Kenneth Mullane, et al. · Organizational Behavior Teaching Review · 19
The challenge of skill development through “experiencing” integrated marketing communications
2023 · Christina O'Connor, Gillian Moran · Higher Education Skills and Work-based Learning · 9
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Crossing the Atlantic: Integrating cross-cultural experiences into undergraduate business courses using virtual communities technology
2016 · Denise J. Luethge, David Raska, et al. · Journal of Education for Business · 9
An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
2016 · Damian Gallagher, Christina O'Connor, et al. · Marketing Intelligence & Planning · 8
The Engaged Classroom: PowerPoint Free
2018 · Christina O'Connor, Paul Donovan · AISHE-J · 2
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Mystery as a luxury service brand signal on social media
2025 · Dean Creevey, Joseph Coughlan, et al. · International Journal of Hospitality Management · 1
Exploring the Role of Authentic Assessment on the Development of Future Marketers: An Abstract
2020 · Christina O’Connor, Gillian Moran, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 1
32 To investigate feasibility of a bandcizer™ device to evaluate adherence to home exercise (HEP) for adults with shoulder pain
2019 · Christina O’Connor, Jamie McNamara, et al. · Abstracts · 1
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Luxury hospitality meets sustainability: crafting impactful stories on social media
2026 · Dean Creevey, Joseph Coughlan, et al. · Qualitative Market Research An International Journal
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Michelin-star restaurants’ quiet luxury approach to marketing has to adapt in the era of social media
2026 · Christina O'Connor, Joseph Coughlan, et al.
Quelling the Fires: A Case Study in Progress of an Extended RBV Process: An Abstract
2022 · Kavitha A. Meredith, Frank G. Adams, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science
Data Here Today, Gone Tomorrow: A Longitudinal Study on the Delivery of Marketing Intelligence to Small Businesses: An Abstract
2022 · Christina O’Connor, Grace Carson, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science
Data Here Today, Gone Tomorrow - A Longitudinal Study on the Delivery of Marketing Intelligence to Small Businesses: Structured Abstract
2020 · Grace Carson, Christina O’Connor, et al. · Academy Marketing Science Conference
The Effect of Big Data on Small Firm Marketing Capabilities: An Abstract
2020 · Grace Carson, Christina O’Connor, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science
A persona-centered approach to understanding adoption barriers of electric vehicles
2016 · Christina O’Connor
A Recipe for Success: When Traditional Yogurt meets Marketing &Innovation - Killowen Case Study
2015 · Christina O’Connor, Geraldine Lavin, et al. · Maynooth University ePrints and eTheses Archive (Maynooth University)
The Management of Digital Loyalty Card Data within a Collaborative Innovation Network
2014 · Christina O’Connor · Maynooth University ePrints and eTheses Archive (Maynooth University)
Works count: 26
Citation count: 392
H-index: 8
I10-index: 5
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