Get started
Author

Beng Soo Ong

Observed names: Beng Ong, Beng S. Ong
OpenAlex ID: A5084530552
The antecedents of consumer expectations of services: an empirical study across four industries
1997 · Kenneth E. Clow, David L. Kurtz, et al. · Journal of Services Marketing · 123
The Perceived Influence of User Reviews in the Hospitality Industry
2012 · Beng Soo Ong · Journal of Hospitality Marketing & Management · 92
Should Product Placement in Movies Be Banned?
1995 · Beng Soo Ong · Journal of Promotion Management · 92
Consumer perceptions of bonus packs: an exploratory analysis
1997 · Beng Soo Ong, Foo Nin Ho, et al. · Journal of Consumer Marketing · 52
A Comparison of Product Placements in Movies and Television Programs
2004 · Beng Soo Ong · Journal of Promotion Management · 36
MOOCs and Universities: Competitors or Partners?
2014 · Beng Soo Ong, Ani Grigoryan · International Journal of Information and Education Technology · 24
PDF
Consumer Satisfaction with OTC Drugs
1998 · Foo Nin Ho, Jeanne D. Mursch, et al. · Health Marketing Quarterly · 19
Attitudes, Perceptions, and Responses of Purchasers Versus Subscribers-Only for Daily Deals on Hospitality Products
2014 · Beng Soo Ong · Journal of Hospitality Marketing & Management · 18
Online Shoppers' Perceptions and Use of Comparison-Shopping Sites: An Exploratory Study
2011 · Beng Soo Ong · Journal of Promotion Management · 18
A Multicultural Comparison of Shopping Patterns among Asian Consumer
1997 · Foo Nin Ho, Beng Soo Ong, et al. · The Journal of Marketing Theory and Practice · 18
Online Shopper Reviews: Ramifications for Promotion and Website Utility
2011 · Beng S. Ong · Journal of Promotion Management · 15
Cost implications of bonus pack promotions versus price discounts
2004 · Reinaldo Guerreiro, Ariovaldo dos Santos, et al. · American Business Review · 13
The Potential Impacts of Hydraulic Fracturing on Agriculture
2014 · Beng Ong · European Journal of Sustainable Development · 11
PDF
The Impact of Consumer Perceptions of, and Attitudes Toward Mail-in Rebates on Effectiveness of Rebates
2008 · Beng Soo Ong · Journal of Promotion Management · 3
Promoções de Pacotes de Gratificações: Percepção dos Gerentes de Controladoria e dos Gerentes Comerciais
2004 · Reinaldo Guerreiro, Beng Soo Ong, et al. · DOAJ (DOAJ: Directory of Open Access Journals) · 1
Technological Innovations in Learning: A Focus on MOOC
2015 · Beng Soo Ong, A. K. Grigoryan · Sains Humanika
A Comparison of Consumer Perceptions of Product Versus Service Salespeople
2015 · C. P. Rao, David L. Kurtz, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science
Consumer Perceptions of Service Salespeople
2014 · C. P. Rao, David L. Kurtz, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science
Bonus pack promotions: Perceptions of Controllers and Commercial Managers
2004 · Reinaldo Guerreiro, Beng Soo Ong, et al. · Brazilian Business Review
PDF
Promoções de pacotes de gratificações
2004 · Reinaldo Guerreiro, Beng Soo Ong, et al. · Brazilian Business Review
Works count: 20
Citation count: 535
H-index: 12
I10-index: 13
Year
Topic
Type