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Shijin Yoo

ORCID: 0000-0002-1202-5657
Observed ORCID: 0000-0002-1202-5657
OpenAlex ID: A5084635196
The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth
2008 · Julian Villanueva, Shijin Yoo, et al. · Journal of Marketing Research · 557
When is servitization a profitable competitive strategy?
2015 · Sunghee Lee, Shijin Yoo, et al. · International Journal of Production Economics · 99
Paths to Success: How Do Market Orientation and Entrepreneurship Orientation Produce New Product Success?
2012 · Jinhwan Hong, Tae Ho Song, et al. · Journal of Product Innovation Management · 97
Indulgence versus Restraint: The Moderating Role of Cultural Differences on the Relationship between Corporate Social Performance and Corporate Financial Performance
2018 · Jieqiong Sun, Shijin Yoo, et al. · Journal of Global Marketing · 52
The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity
2010 · Julián Villanueva, Shijin Yoo, et al. · 33
Exploring the impact of strategic emphasis on advertising versus R&D during stock market downturns and upturns
2018 · Jin Kyung Sung, Jimi Park, et al. · Journal of Business Research · 20
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
2023 · Kate Jeonghee Byun, Jimi Park, et al. · Journal of Retailing and Consumer Services · 14
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The cross-buying effect in a multi-vendor loyalty program in Korea
2019 · Seung Min Lee, Sang Yong Kim, et al. · Asian Business & Management · 9
A Durable Replacement Model for Symbolic versus Utilitarian Consumption: An Integrated Cultural and Socio-economic Perspective
2006 · Shijin Yoo, Seh-Woong Chung, et al. · Global Economic Review · 8
The 4th V? The effect of word of mouth volatility on product performance
2020 · Minjeong Kim, Shijin Yoo · Electronic Commerce Research and Applications · 7
The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth
2018 · Julian Villanueva, Shijin Yoo, et al. · WORLD SCIENTIFIC eBooks · 7
Return on marketing investment: Pizza Hut Korea's case
2012 · Sungil Lee, Shijin Yoo · Management Decision · 7
Value relevance of customer equity beyond financial statements: evidence from mobile telecom industry
2017 · Yong Bum Choi, Janghyuk Lee, et al. · Asia-Pacific Journal of Accounting & Economics · 6
Are competitive reactions changing over time?
2016 · Jimi Park, Shijin Yoo · Management Decision · 6
Are More Followers Always Better? The Non-Linear Relationship between the Number of Followers and User Engagement on Seeded Marketing Campaigns in Instagram
2022 · Suyoung Moon, Shijin Yoo · ASIA MARKETING JOURNAL · 4
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Strategic delegation, quality competition, and new product profitability
2015 · Hyun Shin, Jongtae Shin, et al. · Management Decision · 3
Word-of-mouth and marketing effects on customer equity
2015 · Dominique M. Hanssens, Julian Villanueva, et al. · Edward Elgar Publishing eBooks · 3
Does overconfidence of CEOs increase startup performance? The role of marketing capability
2025 · Kate Jeonghee Byun, Shijin Yoo · European Journal of Marketing · 2
A true friend or frenemy?: Cross-platform effects on online reviews in the sharing economy
2024 · Hyunhee Woo, Shijin Yoo · Electronic Commerce Research and Applications · 2
Strategic emphasis and accounting conservatism
2022 · Minyoung Noh, Jimi Park, et al. · Managerial Finance · 2
The Redemption Behavior of Loyalty Points and Customer Lifetime Value
2014 · Dae-Yun Park, Shijin Yoo · 한국경영과학회지 · 2
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The Impact of Acquisition Channels on Customer Equity
2004 · Julian Villanueva, Shijin Yoo, et al. · SSRN Electronic Journal · 2
When help backfires: Exploring the unexpected consequences of helpful reviews on word-of-mouth
2025 · Jonghwan Kim, Shijin Yoo · Journal of Retailing and Consumer Services · 1
Visual servicescape analytics: design style and demand in Airbnb from unstructured data
2025 · Hyunhee Woo, Shijin Yoo · Journal of Services Marketing · 1
Pioneering New Markets : A Case study of SevenBräu
2019 · Shijin Yoo, Myung Soo Kang, et al. · ASIA MARKETING JOURNAL · 1
Works count: 46
Citation count: 947
H-index: 8
I10-index: 7
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