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Sweta Chaturvedi Thota
Observed names:
Sweta C. Thota,
Sweta Thota,
Thota, Sweta Chaturvedi
Institution:
University of San Francisco
Observed institutions:
Louisiana State University,
University of San Francisco
OpenAlex ID:
A5084890629
The psychological underpinnings of relative thinking in price comparisons
2010
·
Ritesh Saini
, Sweta C. Thota
·
Journal of Consumer Psychology
·
32
Is a website known by the banner ads it hosts?
2012
·
Sweta Chaturvedi Thota
, Ji Hee Song
, et al.
·
International Journal of Advertising
·
21
Social Media: A Conceptual Model of the Whys, Whens and Hows of Consumer Usage of Social Media and Implications on Business Strategies
2018
·
Sweta Chaturvedi Thota
·
Academy of Marketing Studies journal
·
18
A Resolution Model of Consumer Irritation Consequences and Company Strategies: Social Networking and Strategy Implications
2012
·
Sweta Chaturvedi Thota
·
USF Scholarship Repository (University of San Francisco)
·
17
PDF
I Want to Buy the Advertised Product Only!: An Examination of the Effects of Additional Product Offers on Consumer Irritation in a Cross-Promotion Context
2009
·
Sweta Chaturvedi Thota
, Abhijit Biswas
·
Journal of Advertising
·
17
Do Animated Banner Ads Hurt Websites? the Moderating Roles of Website Loyalty and Need for Cognition
2010
·
Sweta Chaturvedi Thota
, Ji Hee Song
, et al.
·
USF Scholarship Repository (University of San Francisco)
·
16
PDF
What is brandjacking? Origin, conceptualization and effects of perceived dimensions of truth, mockery and offensiveness
2020
·
Sweta Chaturvedi Thota
·
International Journal of Advertising
·
15
The effect of disparaging humor and offensiveness in hijacked advertising: the moderating effect of ad hijacking recognition
2020
·
Sweta Thota
, Ricardo Villarreal
·
Journal of Consumer Marketing
·
9
Do Consumers Hold Grudges and Practice Avoidance Forever? a Markov Chain Model of the Decay of Grudgeholding and Avoidance Attitudes
2006
·
Sweta Chaturvedi Thota
, Newell D. Wright
·
The Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior
·
6
Micro-Influencer Marketing: The Impact of Teen Viewers’ Skepticism on Brand Attitudes and Purchase Intentions
2024
·
Sweta Chaturvedi Thota
, Soumya Pandey
, et al.
·
Journal of Global Marketing
·
5
Using a two-part mixed-effects model for understanding daily, individual-level media behavior
2019
·
Shelley A. Blozis
, Ricardo Villarreal
, et al.
·
Journal of Marketing Analytics
·
5
The Effect of Irrelevant Information on Consumer Irritation and Attitudes: the Moderating Role of Need to Evaluate
2004
·
Abhijit Biswas
, Sweta Chaturvedi Thota
·
ACR North American Advances
·
3
Internet and prevalence of relative thinking
2019
·
Sweta Chaturvedi Thota
, Ritwik Kinra
·
Journal of Consumer Marketing
·
2
Male Grooming: An Ethnographic Research on Perception and Choice of Male Cosmetics
2014
·
Sweta Chaturvedi Thota
, Stacy N Hermosillo
, et al.
·
USF Scholarship Repository (University of San Francisco)
·
2
PDF
What irritates consumers?: an empirical examination of the antecedents and consequences of consumer irritation
2004
·
Thota, Sweta Chaturvedi
·
Louisiana State University
·
2
PDF
Truth and Consequences in the Global Village
2014
·
Val Larsen
, Sweta Chaturvedi Thota
·
USF Scholarship Repository (University of San Francisco)
·
1
PDF
Is There a Better Price for This Product? Internet and Prevalence of Relative Thinking
2014
·
Sweta Chaturvedi Thota
·
Developments in marketing science: proceedings of the Academy of Marketing Science
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Works count:
18
Citation count:
171
H-index:
8
I10-index:
7
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