Author

Heli Arantola

Observed institution: Hanken School of Economics

OpenAlex ID: A5085648730

Consumer Bonding- A Conceptual Exploration

2002 · Heli Arantola · Journal of Relationship Marketing · 58

Relationship Drivers in Provider - Consumer Relationships. Empirical Studies of Customer Loyalty Programs

2003 · Heli Arantola · 15

Relationship Drivers in Provider - Consumer Relationships. Empirical Studies of Customer Loyalty Programs (första upplagan slutsåld / first edition sold out, 'print on demand' 60 €)

2003 · Heli Arantola · Työväentutkimus Vuosikirja · 1

Works count: 3

Citation count: 74

H-index: 2

I10-index: 2