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Author

Rajat Roy

Observed names: Roy, R., Roy, Rajat, Roy, Rajat; id_orcid 0000-0001-7515-3237
Institution: Bond University
ORCID: 0000-0001-7515-3237
Observed ORCID: 0000-0001-7515-3237
OpenAlex ID: A5085649022
Enhancing chatbot effectiveness: The role of anthropomorphic conversational styles and time orientation
2020 · Rajat Roy, Vik Naidoo · Journal of Business Research · 390
Customer engagement behavior in individualistic and collectivistic markets
2017 · Sanjit Kumar Roy, M.S. Balaji, et al. · Journal of Business Research · 178
Factors affecting consumer engagement on online social networks: self-congruity, brand attachment, and self-extension tendency
2020 · Fazlul K. Rabbanee, Rajat Roy, et al. · European Journal of Marketing · 156
Regulatory focus and preference reversal between hedonic and utilitarian consumption
2011 · Rajat Roy, Sharon Ng · Journal of Consumer Behaviour · 153
Antecedents and consequences of self-congruity
2015 · Rajat Roy, Fazlul K. Rabbanee · European Journal of Marketing · 122
Scarcity Appeal in Advertising: Exploring the Moderating Roles of Need for Uniqueness and Message Framing
2015 · Rajat Roy, Piyush Sharma · Journal of Advertising · 110
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Examining Regulatory Focus in the Information Processing of Imagery and Analytical Advertisements
2014 · Rajat Roy, Ian Phau · Journal of Advertising · 58
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Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
2022 · Fayrene Chieng, Piyush Sharma, et al. · Journal of Product & Brand Management · 53
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Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing
2016 · Rajat Roy, Fazlul K. Rabbanee, et al. · European Journal of Marketing · 52
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Consumer‐based brand equity and status‐seeking motivation for a global versus local brand
2011 · Rajat Roy, Ryan Chau · Asia Pacific Journal of Marketing and Logistics · 52
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Antecedents, outcomes, and mediating role of internal reference prices in pay-what-you-want (PWYW) pricing
2016 · Rajat Roy, Fazlul K. Rabbanee, et al. · Marketing Intelligence & Planning · 49
Interactive effects of situational and enduring involvement with perceived crowding and time pressure in pay-what-you-want (PWYW) pricing
2019 · Piyush Sharma, Rajat Roy, et al. · Journal of Business Research · 46
Corporate political donations, board gender diversity, and corporate social responsibility: Evidence from Australia
2022 · Mohammad Badrul Muttakin, Bikram Chatterjee, et al. · Journal of Business Research · 44
The impact of regulatory focus and word of mouth valence on search and experience attribute evaluation
2017 · Rajat Roy, Vik Naidoo · European Journal of Marketing · 37
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Exploring the role of spotlight effect in pay‐what‐you‐want (PWYW) pricing—An anchoring and adjustment perspective
2021 · Rajat Roy, Piyush Sharma, et al. · Psychology and Marketing · 36
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Enhancing member-institution relationships through social media: The role of other-user engagement behavior and similarity perceptions
2020 · Momoko Fujita, Paul Harrigan, et al. · Journal of Business Research · 36
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The mitigating effect of matching regulatory focus with arousal‐inducing stimuli in service failure situations
2020 · Gopal Das, Rajat Roy, et al. · Psychology and Marketing · 36
The role of regulatory fit on the attraction effect
2010 · Subimal Chatterjee, Rajat Roy, et al. · Journal of Consumer Psychology · 35
An insight into pay-what-you-want pricing
2015 · Rajat Roy · Marketing Intelligence & Planning · 34
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Effects of consumers’ construal levels on post-impulse purchase emotions
2019 · Taku Togawa, Hiroaki Ishii, et al. · Marketing Intelligence & Planning · 28
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“Bonds” or “Calvin Klein” Down‐under
2013 · Wai Jin Lee, Ian Phau, et al. · Journal of Fashion Marketing and Management · 27
The karma of consumption: role of materialism in the pursuit of life satisfaction
2019 · Rajat Roy, Fazlul K. Rabbanee, et al. · European Journal of Marketing · 24
Consumers’ digital self-extension and pro-brand social media engagement – the role of culture
2023 · Fazlul K. Rabbanee, Rajat Roy, et al. · European Journal of Marketing · 20
Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
2021 · Fazlul K. Rabbanee, Rajat Roy, et al. · Journal of Business Research · 20
How self-construal guides preference for partitioned versus combined pricing
2019 · Gopal Das, Rajat Roy · Journal of Business Research · 20
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Works count: 99
Citation count: 2,030
H-index: 22
I10-index: 34
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