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Byung Chul Shine
Institution:
Korea University
Observed institution:
Korea University
OpenAlex ID:
A5085822012
Brand Synergy Effects in Multiple Brand Extensions
2007
·
Byung Chul Shine
, Jongwon Park
, et al.
·
Journal of Marketing Research
·
93
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Works count:
1
Citation count:
93
H-index:
1
I10-index:
1
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