Get started
Author

Peter Anabila

Institution: Central University
ORCID: 0000-0001-9431-0082
Observed ORCID: 0000-0001-9431-0082
OpenAlex ID: A5086237478
Service Quality and Customer Loyalty in Ghana’s Hotel Industry: The Mediation Effects of Satisfaction and Delight
2021 · Peter Anabila, Leeford Edem Kojo Ameyibor, et al. · Journal of Quality Assurance in Hospitality & Tourism · 125
Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust
2022 · Emmanuel Silva Quaye, Cleopatra Taoana, et al. · Journal of Brand Management · 103
Integrated marketing communications, brand equity, and business performance in micro-finance institutions: An emerging market perspective
2019 · Peter Anabila · Journal of Marketing Communications · 68
Service quality: A subliminal pathway to service differentiation and competitive advantage in private healthcare marketing in Ghana
2019 · Peter Anabila · Health Marketing Quarterly · 47
Patients’ perceptions of healthcare quality in Ghana
2019 · Peter Anabila, Desmond Kwadjo Kumi, et al. · International Journal of Health Care Quality Assurance · 47
Mediation role of brand preference on bank advertising and customer loyalty
2017 · George Kofi Amoako, Peter Anabila, et al. · International Journal of Bank Marketing · 45
Assessing service quality in Ghana’s public hospitals: evidence from Greater Accra and Ashanti Regions
2018 · Peter Anabila, Janet Anome, et al. · Total Quality Management & Business Excellence · 34
Relationship Marketing Practices and Customer Loyalty: Evidence from the Banking Industry in Ghana
2012 · Peter Anabila, Bedman Narteh, et al. · 34
Market orientation: a key to survival and competitive advantage in Ghana’s private universities
2019 · Peter Anabila, Adelaide Naa Amerley Kastner, et al. · Journal of Marketing for HIGHER EDUCATION · 32
Brand positioning and business performance of alcoholic beverage firms in an emerging market context: the mediation effect of brand equity
2021 · Leeford Edem Kojo Ameyibor, Peter Anabila, et al. · International Journal of Wine Business Research · 26
E-commerce adoption among entrepreneurial firms in Sub-Saharan Africa
2024 · Peter Anabila, Desmond Kwadjo Kumi, et al. · Journal of Small Business and Enterprise Development · 21
Customer Relationship Management: A Key to Organisational Survival and Customer Loyalty in Ghana’s Banking Industry
2013 · Peter Anabila, Dadson Awunyo-Vitor · International Journal of Marketing Studies · 17
PDF
Market orientation and behavioural intentions of tourists in Ghana’s tourist destinations: the mediation role of tourist satisfaction
2021 · Peter Anabila, Victor Achiriga, et al. · Journal of Strategic Marketing · 9
Connecting the vital link nodes to superior value creation in private health-care marketing in Ghana: a relationship marketing paradigm
2020 · Peter Anabila · International Journal of Pharmaceutical and Healthcare Marketing · 9
Service quality and customer loyalty in Ghana’s auto detailing service industry
2024 · Michael Mba Allan, Clemence Alomenu, et al. · International Journal of Quality & Reliability Management · 6
Assessing the Impact of e-Levy on Perceived Value and Customer Satisfaction of Mobile Money Innovation in Ghana
2024 · Peter Anabila, Michael Mba Allan, et al. · Journal of International Consumer Marketing · 6
Consumer Perception of Sex Appeal Advertising: A High Context Cultural Perspective
2015 · Peter Anabila, Clement Tagoe, et al. · SSRN Electronic Journal · 6
Risky drinking and sexual risk behaviours among young adults in Ghana: evidence from the La-Nkwantanang Madina municipality
2025 · Janet Anome, Peter Anabila, et al. · International Journal of Adolescence and Youth · 2
Exploring Branding as a Strategy to Boost Local Rice Patronage: Evidence from Ghana
2015 · Peter Anabila · SSRN Electronic Journal · 2
Customer Relationship Management (CRM); A Study of Ghana’s Banking Industry
2010 · Peter Anabila · 2
Marketing and Consumer Orientation--Measurement Model
2023 · Peter Anabila, Victor Achiriga, et al. · PsycTESTS Dataset
Works count: 22
Citation count: 641
H-index: 12
I10-index: 12
Year
Topic
Type