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Author

Gretchen Larsen

Observed names: Dr Gretchen Larsen, Larsen, G, Larsen, G., Larsen, Gretchen
Institution: Durham University
ORCID: 0000-0003-0110-295X
Observed ORCID: 0000-0003-0110-295X
OpenAlex ID: A5086929326
Examining the Effect of Market Orientation On Innovativeness
2006 · Kayhan Tajeddini, Myfanwy Trueman, et al. · Journal of Marketing Management · 225
Fame and fortune: a conceptual model of CEO brands
2013 · Franziska Bendisch, Gretchen Larsen, et al. · European Journal of Marketing · 127
Female Entrepreneurship and the Metanarrative of Economic Growth: A Critical Review of Underlying Assumptions
2017 · Hannah Dean, Gretchen Larsen, et al. · International Journal of Management Reviews · 109
The symbolic consumption of music
2010 · Gretchen Larsen, Rob Lawson, et al. · Journal of Marketing Management · 77
A Deviant Art: Tattoo‐Related Stigma in an Era of Commodification
2014 · Gretchen Larsen, Maurice Patterson, et al. · Psychology and Marketing · 59
Constructing Consumer-Masstige brand relationships in a volatile social reality
2022 · Emily Moorlock, Ofer Dekel-Dachs, et al. · Journal of Business Research · 54
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The Consumption of Music as Self-Representation in Social Interaction
2009 · Gretchen Larsen, Rob Lawson, et al. · Australasian Marketing Journal (AMJ) · 54
Consumer Rights: An Assessment of Justice
2012 · Gretchen Larsen, Rob Lawson · Journal of Business Ethics · 49
Algorithmic personalization and brand loyalty: An experiential perspective
2024 · Chinedu James Obiegbu, Gretchen Larsen · Marketing Theory · 46
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Listening to consumption: Towards a sonic turn in consumer research
2018 · Maurice Patterson, Gretchen Larsen · Marketing Theory · 43
Co-constructing loyalty in an era of digital music fandom
2019 · Chinedu James Obiegbu, Gretchen Larsen, et al. · European Journal of Marketing · 36
‘Gimme shelter’
2014 · Finola Kerrigan, Gretchen Larsen, et al. · Marketing Theory · 36
Consumer Identity Projects
2018 · Gretchen Larsen, Maurice Patterson · SAGE Publications Ltd eBooks · 30
‘It’s a man’s man’s man’s world’: Music groupies and the othering of women in the world of rock
2017 · Gretchen Larsen · Organization · 30
Experiential brand loyalty: Towards an extended conceptualisation of consumer allegiance to brands
2019 · Chinedu James Obiegbu, Gretchen Larsen, et al. · Marketing Theory · 29
Music, Markets and Consumption
2013 · Dr Daragh O’Reilly, Dr Gretchen Larsen, et al. · Goodfellow Publishers Ltd eBooks · 29
Taming the tiger: key success factors for trade with China
1999 · Brett Martin, Gretchen Larsen · Marketing Intelligence & Planning · 26
Proceedings of the 36th Annual Macromarketing Conference
2011 · Gretchen Larsen, Rob Lawson · 19
Consumer rights: a co‐optation of the contemporary consumer movement
2013 · Gretchen Larsen, Rob Lawson · Journal of Historical Research in Marketing · 15
Cultural memory and the heritagisation of a music consumption community
2017 · Daragh O’Reilly, Kathy Doherty, et al. · Arts and the Market · 14
Farewell to consumerism : countervailing logics of growth in consumption.
2014 · Andreas Chatzidakis, Gretchen Larsen, et al. · Durham Research Online (Durham University) · 12
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Academy of Marketing Annual Conference
2010 · Daragh O’Reilly, Finola Kerrigan, et al. · 出版者不明 eBooks · 12
Editorial: terraformingArts Marketing
2011 · Noel Dennis, Gretchen Larsen, et al. · Arts Marketing An International Journal · 11
Consumption, marketing and taboo
2018 · Gretchen Larsen, Maurice Patterson · Journal of Marketing Management · 9
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The critical music fan: the role of criticality in collective constructions of brand loyalty
2019 · Chinedu James Obiegbu, Gretchen Larsen, et al. · Arts and the Market · 8
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Works count: 80
Citation count: 1,222
H-index: 18
I10-index: 23
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