Product
Help
Pricing
About
Jobs
Log in
Get started
Author
Add to collection
Hunter N. Hatfield
Observed name:
Hunter Hatfield
Institution:
Texas Tech University
Observed institution:
Texas Tech University
ORCID:
0000-0002-7205-8899
Observed ORCID:
0000-0002-7205-8899
OpenAlex ID:
A5086970174
The marketing discipline’s troubled trajectory: The manifesto conversation, candidates for central focus, and prognosis for renewal
2022
·
Shelby D. Hunt
, Sreedhar Madhavaram
, et al.
·
AMS Review
·
45
Exploring market orientation versus finance orientation effects on perceived CSR motivations and outcomes using resource-advantage (R-A) theory
2023
·
Jared M. Hansen
, Robert E. McDonald
, et al.
·
Journal of Business Research
·
10
Continuing the manifesto conversation: Toward building a renewal capability for the marketing discipline
2022
·
Sreedhar Madhavaram
, Hunter N. Hatfield
·
AMS Review
·
2
Show more works
View as search
Works count:
3
Citation count:
57
H-index:
2
I10-index:
2
Year
Topic
Type
