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Susan M. Broniarczyk

Observed names: Broniarczyk, Susan, Broniarczyk, Susan M, Broniarczyk, Susan M., 1965-, SUSAN BRONIARCZYK, Susan Broniarczyk, Susan M Broniarczyk, Susan M. Broniarczyk
OpenAlex ID: A5087881908
The Importance of the Brand in Brand Extension
1994 · Susan M. Broniarczyk, Joseph W. Alba · Journal of Marketing Research · 819
The Importance of the Brand in Brand Extension
1994 · Susan M. Broniarczyk, Joseph W. Alba · Journal of Marketing Research · 435
Consumers’ Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction
1998 · Susan M. Broniarczyk, Wayne D. Hoyer, et al. · Journal of Marketing Research · 426
Consumers' Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction
1998 · Susan M. Broniarczyk, Wayne D. Hoyer, et al. · Journal of Marketing Research · 369
Decision Difficulty in the Age of Consumer Empowerment
2014 · Susan M. Broniarczyk, Jill G. Griffin · Journal of Consumer Psychology · 257
The Influence of Prior Beliefs, Frequency Cues, and Magnitude Cues on Consumers' Perceptions of Comparative Price Data
1994 · Joseph W. Alba, Susan M. Broniarczyk, et al. · Journal of Consumer Research · 216
It’s Not Me, It’s You: How Gift Giving Creates Giver Identity Threat as a Function of Social Closeness
2011 · Morgan K. Ward, Susan M. Broniarczyk · Journal of Consumer Research · 214
The Role of Consumers' Intuitions in Inference Making
1994 · Susan M. Broniarczyk, Joseph W. Alba · Journal of Consumer Research · 214
Factors Influencing the Likelihood of Customer Defection: The Role of Consumer Knowledge
2003 · Anthony J. Capraro, Susan Broniarczyk, et al. · Journal of the Academy of Marketing Science · 191
Perceptions of assortment variety: The effects of congruency between consumers’ internal and retailers’ external organization
2005 · Andrea Morales, Barbara E. Kahn, et al. · Journal of Retailing · 189
Integrating Multiple Opinions: the Role of Aspiration Level on Consumer Response to Critic Consensus
1998 · Patricia M. West, Susan M. Broniarczyk · Journal of Consumer Research · 186
Choose, Choose, Choose, Choose, Choose, Choose, Choose: Emerging and Prospective Research on the Deleterious Effects of Living in Consumer Hyperchoice
2004 · David Glen Mick, Susan M. Broniarczyk, et al. · Journal of Business Ethics · 167
Brand Equity, Consumer Learning and Choice
1999 · Tülin Erdem, Joffre Swait, et al. · Marketing Letters · 136
So near and yet so far: The mental representation of goal progress.
2012 · Szu-chi Huang, Ying Zhang, et al. · Journal of Personality and Social Psychology · 126
The Reciprocal Effects of Brand Equity and Trivial Attributes
2003 · Susan M. Broniarczyk, Andrew D. Gershoff · Journal of Marketing Research · 121
Recommendation or Evaluation? Task Sensitivity in Information Source Selection
2001 · Andrew D. Gershoff, Susan M. Broniarczyk, et al. · Journal of Consumer Research · 117
Ask and You Shall (Not) Receive: Close Friends Prioritize Relational Signaling over Recipient Preferences in Their Gift Choices
2016 · Morgan K. Ward, Susan M. Broniarczyk · Journal of Marketing Research · 98
Theory versus Data in Prediction and Correlation Tasks
1994 · Susan M. Broniarczyk, Joseph W. Alba · Organizational Behavior and Human Decision Processes · 94
Choice under restrictions
2008 · Simona Botti, Susan Broniarczyk, et al. · Marketing Letters · 85
Help or hinder? When recommendation signage expands consideration sets and heightens decision difficulty
2012 · Joseph K. Goodman, Susan M. Broniarczyk, et al. · Journal of Consumer Psychology · 71
Counteractive Construal in Consumer Goal Pursuit
2009 · Ying Zhang, Szu-chi Huang, et al. · Journal of Consumer Research · 71
From Close to Distant: The Dynamics of Interpersonal Relationships in Shared Goal Pursuit
2014 · Szu-chi Huang, Susan M. Broniarczyk, et al. · Journal of Consumer Research · 59
Retail Assortment: More ≠ Better
2006 · Susan M. Broniarczyk, Wayne D. Hoyer · Springer eBooks · 54
Self-Identity and Consumer Behavior Dissociative versus Associative Responses to Social Identity Threat: The Role of Consumer Self-Construal Self-Affirmation through the Choice of Highly Aesthetic Products It's Not Me, It's You: How Gift Giving Creates Giver Identity Threat as a Function of Social Closeness Identifiable but Not Identical: Combining Social Identity and Uniqueness Motives in Choice The Signature Effect: Signing Influences Consumption-Related Behavior by Priming Self-Identity An Interpretive Frame Model of Identity-Dependent Learning: The Moderating Role of Content-State Association
2013 · Jennifer Escalas, Katherine White, et al. · Journal of Consumer Research · 53
Plan Format and Participation in 401(k) Plans: The Moderating Role of Investor Knowledge
2012 · Maureen Morrin, Susan M. Broniarczyk, et al. · Journal of Public Policy & Marketing · 51
Works count: 67
Citation count: 5,111
H-index: 30
I10-index: 34
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