Author

Nah Ray Han

Institution: Texas Christian University

Observed institutions: Texas Christian University, Georgia College & State University, University of Georgia

ORCID: 0009-0003-3143-4303

Observed ORCID: 0009-0003-3143-4303

OpenAlex ID: A5088944648

Is that coffee mug smiling at me? How anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising

2019 · Nah Ray Han, Tae Hyun Baek, et al. · Journal of Retailing and Consumer Services · 145

Ethical Consumption as Fetishism: Unmasking Capitalist Ideologies, Social Distinctions, and the Educational Imperative

2024 · Nah Ray Han · Journal of Advertising Education · 5

The effects of individual cultural values and social relationship motivations on electronic word-of-mouth (eWOM): mediation analysis approach

2025 · Hojoon Choi, Kyung Yul Lee, et al. · International Marketing Review · 2

The perceived digital crowding trade-off: Why anthropomorphic advertising simultaneously enhances and undermines effectiveness on social media

2026 · Nah Ray Han, Jihoon (Jay) Kim, et al. · Journal of Marketing Communications

Encouraging Energy Saving Through Facebook: Effect of Message Concreteness and Message Sender Distance on Consumer Attitudes and Behavioral Intentions

2025 · Nah Ray Han, Joe Phua, et al. · Korean Journal of Communication

Health and Nutrition- Related (HNR) Claims in Magazine Food Advertising: A Comparison of Benefit-Seeking and Risk-Avoidance Claims

2010 · Hojoon Choi, Kyunga Yoo, et al.

An experimental analysis of the effects of editorial contextual priming on advertising

2010 · Nah Ray Han

Works count: 7

Citation count: 152

H-index: 2

I10-index: 1