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Katharine E. Smidt
Institution:
Union College
Observed institution:
Union College
OpenAlex ID:
A5089765005
On the effects of product name on product evaluation: An individual difference perspective
2011
·
Katharine E. Smidt
, Kenneth G. DeBono
·
Social Influence
·
6
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Works count:
1
Citation count:
6
H-index:
1
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