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Margy P. Conchar

Observed names: Conchar, Margy P., M. P. Conchar, Margy Conchar, Margy P Conchar
OpenAlex ID: A5089890935
An Integrated Framework for the Conceptualization of Consumers' Perceived-Risk Processing
2004 · M. P. Conchar · Journal of the Academy of Marketing Science · 370
Market Valuation Models of the Effect of Advertising and Promotional Spending: A Review and Meta-Analysis
2005 · M. P. Conchar, M. R. Crask, et al. · Journal of the Academy of Marketing Science · 130
The impact of customer knowledge and marketing dynamic capability on innovation performance: an empirical analysis
2017 · Mauro Falasca, Jiemei Zhang, et al. · Journal of Business and Industrial Marketing · 105
Motivations Underlying the Creation of Personal Web Pages : an Exploratory Study
1999 · George M. Zinkhan, Margy P. Conchar, et al. · ACR North American Advances · 22
The Influence Of Atmospherics In Consumer Research Data Collection
2011 · Beverly Wright, Margy P. Conchar, et al. · Journal of Applied Business Research (JABR) · 3
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Using Consumer Stories as a Pedagogical Tool
2014 · Margy P. Conchar, George M. Zinkhan · Developments in marketing science: proceedings of the Academy of Marketing Science
The Online Learning Environment: Delivering Quality?
2014 · Margy P Conchar, Havva J Meric, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science
The Pursuit of Happiness: What Does it Mean to Marketers?
2014 · Margy P. Conchar · Developments in marketing science: proceedings of the Academy of Marketing Science
Defending your brand against imitation: Consumer behavior, marketing strategies, and legal issues
1997 · Margy P. Conchar, George M. Zinkhan · International Journal of Research in Marketing
Works count: 10
Citation count: 630
H-index: 4
I10-index: 4
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