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Liyin Jin
Observed names:
Jin, Liyin,
LiYin Jin
Institution:
Fudan University
Observed institutions:
Pai Chai University,
Fudan University
ORCID:
0000-0001-6755-9640
Observed ORCID:
0000-0001-6755-9640
OpenAlex ID:
A5091663115
Judging a Book by Its Cover? The Effect of Anthropomorphism on Product Attribute Processing and Consumer Preference
2016
·
Echo Wen Wan
, Rocky Peng Chen
, et al.
·
Journal of Consumer Research
·
135
When giving money does not work: The differential effects of monetary versus in-kind rewards in referral reward programs
2013
·
Liyin Jin
, Yunhui Huang
·
International Journal of Research in Marketing
·
122
Service customization: To upgrade or to downgrade? An investigation of how option framing affects tourists’ choice of package-tour services
2011
·
Liyin Jin
, Yanqun He
, et al.
·
Tourism Management
·
99
How Power States Influence Consumers' Perceptions of Price Unfairness
2013
·
Liyin Jin
, Yanqun He
, et al.
·
Journal of Consumer Research
·
83
Step by step: Sub-goals as a source of motivation
2017
·
Szu-chi Huang
, Liyin Jin
, et al.
·
Organizational Behavior and Human Decision Processes
·
70
The Recent versus The Out-Dated: An Experimental Examination of the Time-Variant Effects of Online Consumer Reviews
2014
·
Liyin Jin
, Bingyan Hu
, et al.
·
Journal of Retailing
·
67
Expertise Makes Perfect: How the Variance of a Reviewer's Historical Ratings Influences the Persuasiveness of Online Reviews
2020
·
Xiaoyue Wu
, Liyin Jin
, et al.
·
Journal of Retailing
·
66
Exploiting the goldmine: a lifestyle analysis of affluent Chinese consumers
2010
·
Yanqun He
, Deqiang Zou
, et al.
·
Journal of Consumer Marketing
·
64
How the frequency and amount of corporate donations affect consumer perception and behavioral responses
2018
·
Liyin Jin
, Yanqun He
·
Journal of the Academy of Marketing Science
·
53
Designing Service Guarantees With Construal Fit
2012
·
Liyin Jin
, Yanqun He
·
Journal of Service Research
·
51
Determinants of customers' complaint intention
2010
·
LiYin Jin
·
Nankai Business Review International
·
47
How Power States Influence the Persuasiveness of Top‐Dog versus Underdog Appeals
2018
·
Liyin Jin
, Yunhui Huang
·
Journal of Consumer Psychology
·
44
The Impact of Online Platforms’ Revenue Model on Consumers’ Ethical Inferences
2021
·
Yi Su
, Liyin Jin
·
Journal of Business Ethics
·
29
How winning changes motivation in multiphase competitions.
2017
·
Szu-chi Huang
, Jordan Etkin
, et al.
·
Journal of Personality and Social Psychology
·
29
The effect of smart and connected products on consumer brand choice concentration
2021
·
Yongheng Liang
, Qian Xu
, et al.
·
Journal of Business Research
·
24
Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal
2023
·
Liyin Jin
, Yajin Wang
, et al.
·
Journal of Marketing
·
21
The Effect of the Sense of Power on Chinese Consumers’ Uniqueness-Seeking Behavior
2013
·
Deqiang Zou
, Liyin Jin
, et al.
·
Journal of International Consumer Marketing
·
20
Bargaining with algorithms: How consumers respond to offers proposed by algorithms versus humans
2024
·
Zhengyu Shen
, Liyin Jin
·
Journal of Retailing
·
18
Climbing the Wrong Ladder: The Mismatch between Consumers' Preference for Subgoal Sequences and Actual Goal Performance
2015
·
Liyin Jin
, Qian Xu
, et al.
·
Journal of Marketing Research
·
18
The Unexpected Positive Impact of Fixed Structures on Goal Completion
2013
·
Liyin Jin
, Szu-Chi Huang
, et al.
·
Journal of Consumer Research
·
18
Who Gets the Ventilator? Moral Decision Making Regarding Medical Resource Allocation in a Pandemic
2020
·
Liyin Jin
, Yunhui Huang
, et al.
·
Journal of the Association for Consumer Research
·
16
The Effects of Online WOM Information on Consumer Purchase Decision:An Experimental Study
2007
·
Liyin Jin
·
Economic Management
·
13
Extend to online or offline? The effects of web-brand extension mode, similarity, and brand concept on consumer evaluation
2013
·
Liyin Jin
, Deqiang Zou
·
Journal of Marketing Management
·
12
“Right” on the day: How the timing of date‐specific promotions influences consumer responses
2021
·
Huixin Deng
, Liyin Jin
, et al.
·
Psychology and Marketing
·
9
How Affirmational versus Negational Identification Frames Influence Uniqueness-Seeking Behavior
2013
·
Liyin Jin
, Yanqun He
, et al.
·
Psychology and Marketing
·
8
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Works count:
69
Citation count:
1,217
H-index:
18
I10-index:
23
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