Author

Lukas Hartleif

Institution: University of Applied Sciences Kufstein

Observed institution: University of Applied Sciences Kufstein

ORCID: 0009-0009-9102-8861

Observed ORCID: 0009-0009-9102-8861

OpenAlex ID: A5092210550

An LLM-centred Lens on Generative AI in Marketing

2025 · Lukas Hartleif · Springer eBooks

Knowledge of Capital Market Products: Initial Insights for Austrian and German Students of Generations Y & Z

2024 · Dominika P. Gałkiewicz, Mario Situm, et al. · International Scientific Conference ITEMA. Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture

Tourism Enterprises and Their Positioning as Employer Brands via Digital Channels

2023 · Lukas Hartleif · Springer eBooks

Financial Market Knowledge of the Young Generation: An Empirical Analysis of European Students

2023 · Dominika P. Gałkiewicz, Mario Situm, et al. · International Scientific Conference ERAZ. Knowledge Based Sustainable Development

Works count: 4

Citation count:

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