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William G. Browne

Observed names: Browne, William Griest, W. G. Browne, WILLIAM G. BROWNE, William G Browne
Observed institution: Oregon State University
OpenAlex ID: A5103452467
Student as Customer: Factors Affecting Satisfaction and Assessments of Institutional Quality
1998 · Beverly A. Browne, Dennis O. Kaldenberg, et al. · Journal of Marketing for HIGHER EDUCATION · 241
Identifying Service Quality Strengths and Weaknesses Using SERVQUAL
1998 · Dennis Kaldenberg, Boris W. Becker, et al. · Health Marketing Quarterly · 22
Perceived Quality of Marketing Journals
1979 · Boris W. Becker, WILLIAM G. BROWNE · Journal of Marketing Education · 20
Using Corporate Sponsored Marketing Management Projects
1979 · William G. Browne · Journal of Marketing Education · 18
Frequent-flier Programs: the Australian Experience
1995 · William G. Browne, Rex S. Toh, et al. · Transportation Journal · 17
Satisfaction with Business Education: A Comparison of Business Students and Their Parents
1999 · Beverly A. Browne, Dennis Kaldenberg, et al. · Journal of Marketing for HIGHER EDUCATION · 13
A three stage product review process
1976 · William G. Browne, Patrick S. Kemp · Industrial Marketing Management · 13
Frequent-flier Programs: a Comparative Study of the American and Australian Experiences
1996 · Rex S. Toh, William G. Browne, et al. · Logistics and transportation review · 6
Auditing Distribution Channels
1978 · William G. Browne, E.D. (Pat) Reiten · Journal of Marketing · 5
A Case Study: Critically Evaluating a Business School Core Program of Study.
1981 · William G. Browne · Journal of Education for Business · 3
A principle of mixing similarity and its application to inhomogeneous combustion
1957 · William G. Browne, Hugh N. Powell · Symposium (International) on Combustion · 3
Identifying Characteristics of Airline Frequent-fliers in Australia: Implications for Market Segmentation, Target Marketing, and Product Differentiation
1998 · Rex S. Toh, Michael Y. Hu, et al. · 2
Research clearinghouse
1975 · William G. Browne · Business Horizons · 2
Factors Affecting the Academic Achievement of Marketing Students
2014 · Daniel J. Brown, William G. Browne, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 1
Targeting airline advertising copy
1997 · William G. Browne, Rex S. Toh · Annals of Tourism Research · 1
Transition at the Top
1977 · William G. Browne, Kurt K. Motamedi · California Management Review · 1
Airline Deregulation and the Affects on Advertising Copy for Three Major Target Markets
2015 · William G. Browne, Rex S. Toh · Developments in marketing science: proceedings of the Academy of Marketing Science
Book Review: Multiple Comparisons
1987 · William G. Browne, Beverly A. Browne · Journal of Marketing Research
Multiple Comparisons
1987 · William G. Browne, Beverly A. Browne, et al. · Journal of Marketing Research
Book Reviews : MARKETING DECISION MAKING: ANALYTIC FRAMEWORK AND CASES by William F. O'Dell, Andrew C. Ruppel and Robert H. Trent (Cincinnati, Ohio: South-Western Publishing Co., 1976. 229 pp.)
1979 · W. G. Browne · Journal of the Academy of Marketing Science
Book reviews
1979 · Danny N. Bellenger, K. L. McGown, et al. · Journal of the Academy of Marketing Science
University Identification in Research
1978 · William G. Browne, Daniel J. Brown · Journal of Marketing
Letters to the Editor
1978 · Arthur H. Baum, James F. Engel, et al. · Journal of Marketing
Book Reviews : DATA ANALYSIS: CASES IN COMPUTER AND MODEL ASSISTED MARKETING by Gerald Eskin and David Montgomery (Palo Alto, CA: Scientific Press, 1975. 98 pp. $7.50)
1977 · W. G. Browne · Journal of the Academy of Marketing Science
Book reviews
1977 · J. Dale Molander, Irene L. Lange, et al. · Journal of the Academy of Marketing Science
Works count: 31
Citation count: 368
H-index: 7
I10-index: 7
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