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Michael Greatorex

Observed names: Greatorex, Michael, M Greatorex, M. Greatorex
Observed institution: University of Manchester
OpenAlex ID: A5110010354
Statistical Package for the Social Sciences
2015 · Michael Greatorex · Wiley Encyclopedia of Management · 4,389
Risk Perception and Reduction in the Purchase of Consumer Services
1993 · V-W. Mitchell, M. Greatorex · Service Industries Journal · 439
Risk Reducing Strategies Used in the Purchase of Wine in the UK
1989 · Vincent‐Wayne Mitchell, Michael Greatorex · European Journal of Marketing · 194
Modelling consumer risk reduction preferences from perceived loss data
1994 · M. Greatorex, V.W. Mitchell · Journal of Economic Psychology · 66
Consumer Purchasing in Foreign Countries: A Perceived Risk Perspective
1990 · Vincent W. Mitchell, Michael Greatorex · International Journal of Advertising · 38
Consumer Perceived Risk in the UK Food Market
1990 · Vincent‐Wayne Mitchell, Michael Greatorex · British Food Journal · 35
Assessment of potential retail segmentation variables An approach based on a subjective MCI resource allocation model
2000 · Óscar González-Benito, Michael Greatorex, et al. · Journal of Retailing and Consumer Services · 32
A risk analysis of industrial buyers: The case of mid‐range computers
1992 · Michael Greatorex, Vincent‐Wayne Mitchell, et al. · Journal of Marketing Management · 22
Principal Component Analysis
2015 · Michael Greatorex · Wiley Encyclopedia of Management · 16
Observation
2015 · Michael Greatorex · Wiley Encyclopedia of Management · 6
The structure of consumer confidence in four EEC countries
1983 · J.F Pickering, M Greatorex, et al. · Journal of Economic Psychology · 6
Multivariate Methods (Analysis)
2015 · Michael Greatorex · Wiley Encyclopedia of Management · 5
Questionnaire Design
2015 · Michael Greatorex · Wiley Encyclopedia of Management · 2
Structural Equation Models
2015 · Michael Greatorex · Wiley Encyclopedia of Management · 1
International Marketing Research
2015 · Michael Greatorex · Wiley Encyclopedia of Management · 1
Graphical Representation
2015 · Michael Greatorex · Wiley Encyclopedia of Management · 1
Bivariate Analysis
2015 · Charles C. Cui, Michael Greatorex · Wiley Encyclopedia of Management · 1
Projective Techniques
2015 · Michael Greatorex · Wiley Encyclopedia of Management · 1
Regression and Correlation
2015 · Michael Greatorex · Wiley Encyclopedia of Management
Types of Measure
2015 · Michael Greatorex · Wiley Encyclopedia of Management
Marketing Decision Support Systems
2015 · Michael Greatorex, Vincent‐Wayne Mitchell · Wiley Encyclopedia of Management
Multidimensional Scaling
2015 · Michael Greatorex · Wiley Encyclopedia of Management
Validity
2015 · Michael Greatorex, Mark P. Healey · Wiley Encyclopedia of Management
Factor Analysis
2015 · Michael Greatorex · Wiley Encyclopedia of Management
Conjoint Analysis
2015 · Michael Greatorex, Mark P. Healey · Wiley Encyclopedia of Management
Works count: 42
Citation count: 5,255
H-index: 9
I10-index: 9
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