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Melanie James

Observed names: James, Melanie, Melanie Brigid James, Melanie James (21269459)
ORCID: 0000-0003-3647-6062
Observed ORCID: 0000-0003-3647-6062
OpenAlex ID: A5110017645
Talking back: Reflecting on feminism, public relations and research
2015 · Kate Fitch, Melanie James, et al. · Public Relations Review · 45
A review of the impact of new media on public relations: challenges for terrain, practice and education
2008 · Melanie James · 42
Rainfall leads to elevated levels of antibiotic resistance genes within seawater at an Australian beach
2022 · Nathan L.R. Williams, Nachshon Siboni, et al. · Environmental Pollution · 35
Positioning Theory and Strategic Communication
2014 · Melanie James · Routledge eBooks · 30
Positioning Theory and Strategic Communication: A new approach to public relations research and practice
2014 · Melanie James · 18
A Provisional Conceptual Framework for Intentional Positioning in Public Relations
2010 · Melanie James · Journal of Public Relations Research · 18
Situating a New Voice in Public Relations: The Application of Positioning Theory to Research and Practice
2015 · Melanie James · Media International Australia · 17
Autoethnography: The story of applying a conceptual framework for intentional positioning to public relations practice
2012 · Melanie James · Public Relations Review · 17
Positioning a price on carbon: Applying a proposed hybrid method of positioning discourse analysis for public relations
2013 · Deborah Wise, Melanie James · Public Relations Inquiry · 14
Emergent Strategy
2018 · Melanie James · The International Encyclopedia of Strategic Communication · 6
Strategic Readiness
2018 · Melanie James · The International Encyclopedia of Strategic Communication · 5
Would You Like Popcorn with That Download? A Uses and Gratifications Study Into the Motivations of Legal and Illegal Film Consumption
2015 · Leah Henkel, Melanie James, et al. · Quarterly Review of Film and Video · 5
Virtual strategic positioning to create social presence: reporting on the use of a telepresence robot
2019 · Melanie James, Deborah Wise, et al. · RMIT Research Repository (RMIT University Library) · 4
The HPV school vaccination program: A discourse analysis of information provided to parents about the product and the program
2012 · Deborah Wise, Melanie Brigid James · Public Communication Review · 4
PDF
Driving learning through blogging: students' perceptions of a reading journal blog assessment task
2007 · Melanie James · NOVA (University of Newcastle Australia) · 3
PDF
The HPV school vaccination program: a discourse analysis of information provided to parents
2012 · Deborah Wise, Melanie James · NOVA (University of Newcastle Australia) · 2
Ready, aim, fire: key messages in public relations campaigns
2011 · Melanie James · NOVA (University of Newcastle Australia) · 2
PDF
Cultural intelligence key to future of Australia-Indonesia relationship
2014 · Melanie James, Maulina Wulandari · 1
The construction of intended meanings: furthering understanding of the purpose of public relations
2009 · Melanie James · NOVA (University of Newcastle Australia) · 1
PDF
Using Strategic Communication Discourse Processes in Positioning Practice
2024 · Melanie James, Deborah Wise · Routledge eBooks
Autoethnography
2017 · Melanie James · Routledge eBooks
Stretching the friendship: Australia, Indonesia and the ‘good friend’ narrative
2013 · Melanie James
The reading journal blog assessment task: Public relations students' perceptions
2008 · Melanie James
Works count: 30
Citation count: 270
H-index: 9
I10-index: 9
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