Get started
Author

Melvyn Hirst

Observed institution: University of Warwick
OpenAlex ID: A5110049025
Personal computer software for use in marketing education (part 1)
1991 · Melvyn Hirst · Journal of Marketing Management · 12
Personal computer software for use in marketing education. Part 2
1991 · Melvyn Hirst · Journal of Marketing Management · 6
Building and operating a forecasting model: the regression analysis approach
1970 · Melvyn Hirst · European Journal of Marketing · 6
Model building in marketing: problems, developments and state of the art
1972 · Rupert Fisher, Melvyn Hirst · European Journal of Marketing · 5
Model Building in Marketing: The Practice of British Industry
1974 · Rubert W. Fisher, Melvyn Hirst · Management Decision · 4
End‐user computing in marketing
1994 · Melvyn Hirst · Journal of Marketing Management · 1
New product forecasting: Models and applications, Wind, Yoram, Mahajan, Vijay and Cardozo, Richard N. (Eds), Lexington MA: Lexington Books. 1981, No. of pages: 564. Price: £27.50 (US$34.95)
1983 · Melvyn Hirst · Journal of Forecasting · 1
Model building in marketing: a review of the British literature
1972 · Rupert Fisher, Melvyn Hirst · European Journal of Marketing · 1
Book reviews
1991 · Amr Kheir‐El‐Din, Melvyn Hirst, et al. · Journal of Marketing Management
Works count: 9
Citation count: 36
H-index: 4
I10-index: 1
Year
Topic
Type