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Ben Shields
Observed name:
Shields, Ben
Institution:
Massachusetts Institute of Technology
Observed institutions:
Northwestern University,
Massachusetts Institute of Technology
OpenAlex ID:
A5110122888
The Elusive Fan : Reinventing Sports in a Crowded Marketplace
2006
·
Irving Rein
, Philip Kotler
, et al.
·
121
Place branding sports: Strategies for differentiating emerging, transitional, negatively viewed and newly industrialised nations
2007
·
Irving Rein
, Ben Shields
·
Place Branding and Public Diplomacy
·
110
PDF
Strategies to Reimagine the Stadium Experience
2020
·
Ben Shields
, Irving Rein
·
Future of business and finance
·
7
A Sporting Chance at Branding
2006
·
Irving Rein
, Philip Kotler
, et al.
·
3
Strategies to Reimagine the Stadium Experience
2023
·
Ben Shields
, Irving Rein
·
Future of business and finance
·
1
Reconnecting the Baseball Star
2007
·
Irving J Rein
, Ben Shields
·
Nine
·
1
Fan connectivity and brand transformation - the ultimate fighter championship experience
2016
·
Irving Rein
, Ben Shields
·
The business & management collection.
NASCAR - using technology to improve the experience
2016
·
Irving Rein
, Ben Shields
·
The business & management collection.
How American idol attracts and retains fans
2016
·
Irving Rein
, Ben Shields
·
The business & management collection.
Win or lose, the Bears make a profit
2014
·
Irving Rein
, Ben Shields
, et al.
·
Chicago Tribune
How MLB Roared Back After 1994 Strike With Revenue Up 400
2014
·
Irving Rein
, Ben Shields
, et al.
·
Forbes
We Brighten the Dull Winter Landscape
2013
·
Ben Shields
·
ScholarWorks @ The University of New Orleans (The University of New Orleans)
PDF
Transforming Chicago: A Place War for the Olympic Bid
2010
·
Ben Shields
, Irving Rein
Attracting and retaining sports fans
2008
·
Ben Shields
, Irving Rein
·
The business & management collection.
The Reality of Fantasy Sports: Transforming Fan Culture in the Digital Age
2008
·
Shields, Ben
·
PubMed
PDF
Sports Properties Can't Ignore Success of American Idol
2007
·
Irving Rein
, Ben Shields
·
Sports Business Journal
Is City OK with Cost of Olympics
2007
·
Irving Rein
, Ben Shields
·
Chicago Tribune
Communication and Sports: The Language of the City
2007
·
Irving Rein
, Ben Shields
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Works count:
18
Citation count:
243
H-index:
3
I10-index:
2
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