Product
Help
Pricing
About
Jobs
Log in
Get started
Author
Add to collection
Yue‐Yuan Huang
Institution:
Hong Kong Baptist University
Observed institution:
Hong Kong Baptist University
OpenAlex ID:
A5110180140
Chinese brand naming: a linguistic analysis of the brands of ten product categories
2001
·
Allan K.K. Chan
, Yue‐Yuan Huang
·
Journal of Product & Brand Management
·
42
Principles for brand naming in Chinese: the case of drinks
2001
·
Allan K.K. Chan
, Yue‐Yuan Huang
·
Marketing Intelligence & Planning
·
22
Show more works
View as search
Works count:
2
Citation count:
64
H-index:
2
I10-index:
2
Year
Topic
Type
