Get started
Author

Shailja Bhakar

Does Celebrity Image Congruence Influences Brand Attitude and Purchase Intention?
2017 · Justin Paul, Shailja Bhakar · Journal of Promotion Management · 140
Relationship Between Country of Origin, Brand Image, and Customer Purchase Intentions
2013 · S. S. Bhakar, Shailja Bhakar, et al. · The Far East Journal of Psychology and Business · 47
Analysis of the Factors Affecting Customers’ Purchase Intention: The Mediating Role of Customer Knowledge and Perceived Value
2015 · Shailja Bhakar, Shilpa Bhakar, et al. · Advances in Social Sciences Research Journal · 28
PDF
Customer Satisfaction or Service Quality - Identifying Mediating Variable and Evaluating Behavioral Intention Model in Hotel Industry: An SEM Approach
2015 · Shailja Bhakar, S. S. Bhakar, et al. · Research Journal of Social Science & Management · 10
The Effectiveness of E-Advertisement towards Customer Purchase Intention: Indian Perspective
2019 · Shailja Bhakar, Shilpa Bhakar, et al. · SSRN Electronic Journal · 9
The Impact of Co-Branding on Customer Evaluation of Brand Extension
2012 · Dr. S. S. Bhakar, Shailja Bhakar, et al. · Prestige International Journal of Management & IT - Sanchayan · 8
PDF
Social Cause Related Marketing And Its Impact On Customer Brand Preferences
2013 · Sneha Rajput, Nitin Tyagi, et al. · Prestige International Journal of Management & IT - Sanchayan · 5
PDF
Impact Of Service Quality, Physical Environment, Employee Behavior On Consumer Perception
2013 · Shailja Bhakar, Adarsh Kumar Agrawal, et al. · Prestige International Journal of Management & IT - Sanchayan · 4
PDF
Consumer knowledge, environmental concerns and subjective norms as predictors of consumer attitude and purchase intention: a study of organic food
2023 · Shilpa Bhakar, Sher Singh Bhakar, et al. · International Journal of Trade and Global Markets · 3
Impact of HRM practices on employee engagement and employee performance with special reference to academicians and work professionals
2022 · Megha Yadav, Shailja Bhakar, et al. · International Journal of Health Sciences · 3
PDF
Prediction of online perceived service quality using spider monkey optimisation
2018 · D.C. Tiwari, Vani Agrawal, et al. · World Review of Science Technology and Sustainable Development · 2
Effect Of Communication And Personalization On Loyalty With Trust As Mediating Variable
2014 · Karuna Jainr, Shilpa Bhakar, et al. · Prestige International Journal of Management & IT - Sanchayan · 2
PDF
Impact of brand trust and customer satisfaction on brand loyalty
2013 · Shilpa Bhakar, Shailja Bhakar, et al. · Zenith international journal of business economics and management research · 2
Consumer knowledge, environmental concerns and subjective norms as predictors of consumer attitude and purchase intention: a study of organic food
2022 · Shilpa Bhakar, Sher Singh Bhakar, et al. · International Journal of Trade and Global Markets · 1
Prediction of online perceived service quality using spider monkey optimisation
2018 · Vani Agrawal, Shailja Bhakar, et al. · World Review of Science Technology and Sustainable Development · 1
Physical Environment and Employee Behaviour Shape Consumer Perciption in Restaurant
2017 · S.S Bhakar, Shailja Bhakar · Prestige International Journal of Management & IT - Sanchayan · 1
PDF
Impact of Brand Reputation on Attitudinal Loyalty and Behavioral Loyalty with Brand Trust as Mediating Variable
2015 · Shailja Bhakar · Research Journal of Social Science & Management · 1
Impact of product performance and brand image on customer satisfaction
2013 · Shailja Bhakar, Shilpa Bhakar, et al. · Asian Journal of Research in Business Economics and Management
Works count: 19
Citation count: 276
H-index: 7
I10-index: 4
Year
Topic
Type