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Author

Yijun Zhao

Observed institution: Renmin University of China
ORCID: 0000-0002-7989-964X
Observed ORCID: 0000-0002-7989-964X
OpenAlex ID: A5111001475
The impact of online celebrity in livestreaming E-commerce on purchase intention from the perspective of emotional contagion
2021 · Lu (Monroe) Meng, Shen Duan, et al. · Journal of Retailing and Consumer Services · 428
The influence of the corporate social responsibility disclosures on consumer brand attitudes under the impact of COVID-19
2020 · Fengjun Liu, Lu Meng, et al. · Frontiers of Business Research in China · 45
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Understanding interaction rituals: The impact of interaction ritual chains of the live broadcast on people’s wellbeing
2022 · Lu Meng, Yijun Zhao, et al. · Frontiers in Psychology · 34
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The Influence Exerted by Time Frames on Consumers’ Willingness to Buy Nearly Expired Food
2021 · Mingrui Song, Yijun Zhao, et al. · Frontiers in Psychology · 18
Influence of Network Celebrity Live Broadcast on Consumers' Virtual Gift Consumption from the Perspective of Information Source Characteristics
2021 · Lu Meng, Fengjun Liu, et al. · 4
Revelling in Interaction Rituals：The Impact of Interaction Ritual Chains of Live-Broadcast E-Commerce on Users&Apos; Long-Term Viewership
2021 · Lu (Monroe) Meng, Sheng Duan, et al. · SSRN Electronic Journal
The Impact of Social Crowding on Cross Sensory Products——Based on the Brand Alliance Perspective
2020 · Yijun Zhao · ACR North American Advances
Works count: 7
Citation count: 529
H-index: 4
I10-index: 4
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