Product
Help
Pricing
About
Jobs
Log in
Get started
Author
Add to collection
David Rutherford
Observed name:
Rutherford, David
OpenAlex ID:
A5111684856
Vulcans, Earthlings and Marketing ROI: Getting Finance, Marketing and Advertising onto the Same Planet
2007
·
David Rutherford
, Jonathan Knowles
·
Wilfrid Laurier University Press eBooks
·
2
Free electron charging of microdroplets in a plasma at atmospheric pressure
2026
·
Declan Diver
, Somhairle Mag Uidhir
, et al.
·
AIP Publishing
Additional Material for Reviewer
2026
·
Nourhan Hendawy
, Harold McQuaid
, et al.
·
AIP Publishing
A Final Word
2007
·
David Rutherford
, Jonathan Knowles
·
Wilfrid Laurier University Press eBooks
The Long Term, from Another Perspective
2007
·
David Rutherford
, Jonathan Knowles
·
Wilfrid Laurier University Press eBooks
The Erosive Effect of Not Advertising
2007
·
David Rutherford
, Jonathan Knowles
·
Wilfrid Laurier University Press eBooks
Brand Equity—Finance Version
2007
·
David Rutherford
, Jonathan Knowles
·
Wilfrid Laurier University Press eBooks
The Unisys Example
2007
·
David Rutherford
, Jonathan Knowles
·
Wilfrid Laurier University Press eBooks
Advertising’s Long-Term Effect
2007
·
David Rutherford
, Jonathan Knowles
·
Wilfrid Laurier University Press eBooks
The Sales Funnel Model
2007
·
David Rutherford
, Jonathan Knowles
·
Wilfrid Laurier University Press eBooks
The Two Meanings of Value
2007
·
David Rutherford
, Jonathan Knowles
·
Wilfrid Laurier University Press eBooks
Brand Equity—Marketing and Advertising Version
2007
·
David Rutherford
, Jonathan Knowles
·
Wilfrid Laurier University Press eBooks
Brand Valuation—How to Do It
2007
·
David Rutherford
, Jonathan Knowles
·
Wilfrid Laurier University Press eBooks
The Brand Mindset
2007
·
David Rutherford
, Jonathan Knowles
·
Wilfrid Laurier University Press eBooks
The Need for Teamwork—Led from the Top
2007
·
David Rutherford
, Jonathan Knowles
·
Wilfrid Laurier University Press eBooks
Index
2007
·
David Rutherford
, Jonathan Knowles
·
Wilfrid Laurier University Press eBooks
Glossary
2007
·
David Rutherford
, Jonathan Knowles
·
Wilfrid Laurier University Press eBooks
A Trilingual Story
2007
·
David Rutherford
, Jonathan Knowles
·
Wilfrid Laurier University Press eBooks
Diagram Sources
2007
·
David Rutherford
, Jonathan Knowles
·
Wilfrid Laurier University Press eBooks
Drawing the Strands Together
2007
·
David Rutherford
, Jonathan Knowles
·
Wilfrid Laurier University Press eBooks
Contents
2007
·
David Rutherford
, Jonathan Knowles
·
Wilfrid Laurier University Press eBooks
PDF
Brand Valuation—When to Do It
2007
·
David Rutherford
, Jonathan Knowles
·
Wilfrid Laurier University Press eBooks
The Idea of Intangible Assets
2007
·
David Rutherford
, Jonathan Knowles
·
Wilfrid Laurier University Press eBooks
The Idea of Utility—Removing Some Myths
2007
·
David Rutherford
, Jonathan Knowles
·
Wilfrid Laurier University Press eBooks
Advertising’s Impact on Profitability
2007
·
David Rutherford
, Jonathan Knowles
·
Wilfrid Laurier University Press eBooks
Show more works
View as search
Works count:
41
Citation count:
2
H-index:
1
I10-index:
Year
Topic
Type
