Author

Jan-Benedict E.M. Steenkamp

Observed names: Jan-Benedict E. M. Steenkamp, Jan-Benedict E.M Steenkamp, STEENKAMP, Jan-Benedict E. M.

Observed institutions: University of North Carolina at Chapel Hill, Tilburg University, Wageningen University & Research, KU Leuven

OpenAlex ID: A5111754495

Response Styles in Marketing Research: A Cross-National Investigation

2001 · Hans Baumgartner, Jan-Benedict E.M. Steenkamp · Journal of Marketing Research · 1,266

Effect of Service Transition Strategies on Firm Value

2008 · Eric (Er) Fang, Robert W. Palmatier, et al. · Journal of Marketing · 870

Exploratory consumer buying behavior: Conceptualization and measurement

1996 · Hans Baumgartner, Jan-Benedict E.M. Steenkamp · International Journal of Research in Marketing · 586

On the use of structural equation models for marketing modeling

2000 · Jan-Benedict E.M Steenkamp, Hans Baumgartner · International Journal of Research in Marketing · 456

Socially Desirable Response Tendencies in Survey Research

2010 · Jan-Benedict E.M. Steenkamp, Martijn G. De Jong, et al. · Journal of Marketing Research · 443

International market segmentation: issues and perspectives

2002 · Jan-Benedict E.M Steenkamp, Frenkel Ter Hofstede · International Journal of Research in Marketing · 385

An investigation into the association pattern technique as a quantitative approach to measuring means-end chains

1998 · Frenkel ter Hofstede, Anke Audenaert, et al. · International Journal of Research in Marketing · 262

Brand Equity, Consumer Learning and Choice

1999 · Tülin Erdem, Joffre Swait, et al. · Marketing Letters · 136

Diaspora marketing

2013 · KUMAR, Nirmalya, STEENKAMP, Jan-Benedict E. M. · Singapore Management University Institutional Knowledge (InK) (Singapore Management University)

Works count: 9

Citation count: 4,404

H-index: 8

I10-index: 8