Author

Geoffrey A. Moore

Observed names: G. Moore, GEOFFREY A. MOORE, Geoffrey A Moore, Geoffrey Moore, Moore, Geoffrey A. 1946-

OpenAlex ID: A5111785166

Crossing the chasm : marketing and selling disruptive products to mainstream customers

2014 · Geoffrey A. Moore · 1,160

Crossing the Chasm

1991 · Geoffrey A. Moore, Regis McKenna · 1,053

Crossing the chasm : marketing and selling technology products to mainstream customers

1991 · Geoffrey A. Moore · HarperBusiness eBooks · 464

Book Review: Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge

1997 · D. L. Andrus, Geoffrey A. Moore · Journal of Marketing · 202

Dealing with Darwin: How Great Companies Innovate at Every Phase of their Evolution

2007 · Geoffrey A. Moore · Strategic Direction · 166

Darwin and the demon: innovating within established enterprises.

2004 · Geoffrey A Moore · PubMed · 141

Living on the Fault Line

2000 · Geoffrey A. Moore · HarperBusiness eBooks · 68

To succeed in the long-term, focus on the middle-term.

2007 · Geoffrey A Moore · PubMed · 37

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

1995 · Geoffrey A. Moore · 30

Strategy and your stronger hand.

2005 · Geoffrey A Moore · PubMed · 27

Crossing the Chasm: Marketing and selling high-tech products to mainstream customers (Преодоление разрыва: маркетинг и продажа высокотехнологичных товаров массовому потребителю)

1999 · Geoffrey A. Moore, Regis McKenna · 23

Living on the Fault Line: Managing for Shareholder Value in Any Economy

2009 · Geoffrey A. Moore · 22

Escape Velocity: Free Your Company's Future from the Pull of the Past

2011 · Geoffrey A. Moore · 21

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)

2004 · Geoffrey A. Moore · Collins eBooks · 15

The Eng@ged Customer: The New Rules of Internet Direct Marketing

2000 · Hans Peter Brondmo, Geoffrey A. Moore · 13

Technology and social communication

1996 · Geoffrey A. Moore · Technology in Society · 12

Darwin y el demonio: innovar dentro de las empresas establecidas

2004 · Geoffrey A. Moore · Harvard business review · 10

The Gorilla Game: Picking Winners in High Technology

1998 · Geoffrey A. Moore, Paul Johnson, et al. · 10

Das Tornado-Phänomen

1996 · Geoffrey A. Moore · Gabler Verlag eBooks · 7

Crossing the Chasm

2025 · Geoffrey A. Moore · Vahlen eBooks · 2

Strategische Allianzen

1996 · Geoffrey A. Moore · Gabler Verlag eBooks · 2

Auf der Mainstreet

1996 · Geoffrey A. Moore · Gabler Verlag eBooks · 1

Crossing the Chasm: How to Expand Adoption of Value-Based Care

2025 · Farzad Mostashari, Geoffrey Moore · NEJM Catalyst

Anhang 2: Das Vier-Gänge-Modell für die Akzeptanz des digitalen Konsums

2025 · Geoffrey A. Moore · Vahlen eBooks

Erster Teil Die Entdeckung des Abgrunds

2025 · Geoffrey A. Moore · Vahlen eBooks

Works count: 56

Citation count: 3,487

H-index: 14

I10-index: 18