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Donald G. Frederick

Observed name: D G FREDERICK
OpenAlex ID: A5111829110
A Multi-Brand/Multi-Attribute Model of Tourist State Choice
1978 · Douglas R. Scott, Charles D. Schewl, et al. · Journal of Travel Research · 92
On the Use of Component Scores in the Presence of Group Structure
1989 · William R. Dillon, Narendra Mulani, et al. · Journal of Consumer Research · 49
Decision Issues in Building Perceptual Product Spaces with Multi-Attribute Rating Data
1985 · William R. Dillon, Donald G. Frederick, et al. · Journal of Consumer Research · 49
Removing Perceptual Distortions in Product Space Analysis
1984 · William R. Dillon, Narendra Mulani, et al. · Journal of Marketing Research · 37
A Note on Accounting for Sources of Variation in Perceptual Maps
1982 · William R. Dillon, Donald G. Frederick, et al. · Journal of Marketing Research · 8
Apl as a Computer Language for Teaching Statistics
1974 · Wynn Abranovic, Fred F. Newpeck, et al. · Decision Sciences · 2
An Industrial Pricing Decision Using Bayesian Multivariate Analysis
1971 · Donald G. Frederick · Journal of Marketing Research · 2
Stratégie marketing et plan de communication de la marque Axe (Lever-Fabergé) en France
2014 · Donald G. Frederick · Publications Études & Analyses
A Timely Addition
1963 · Donald G. Frederick, J. Sterling Livingston, et al. · Journal of Marketing
Selling strategy: marketing facts.
1962 · D G FREDERICK · PubMed
Book Review: Revision of a Popular Text… Salesmanship: Helping Prospects Buy
1962 · Donald G. Frederick, C. A. Kirkpatrick · Journal of Marketing
Works count: 11
Citation count: 239
H-index: 5
I10-index: 4
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