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Author

Ernest J. North

Observed names: E North, E. J. North, E. North, Ernest J North, Ernest North
Observed institution: University of Pretoria
OpenAlex ID: A5111993683
A decade of entrepreneurship education in South Africa
2002 · Ernest J. North · UpSpace Institutional Repository (University of Pretoria) · 66
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Gender differences in sources of shopping enjoyment
2012 · Theuns Kotzé, Ernest North, et al. · International Journal of Consumer Studies · 58
A marketing perspective on choice factors considered by South African first-year students in selecting a higher education institution
2009 · Melanie Wiese, C.H. Van Heerden, et al. · Research Online (University of Wollongong) · 41
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The use of conjoint analysis to determine consumer buying preferences: A literature review
2010 · E North, R De Vos · Journal of Family Ecology and Consumer Sciences / Tydskrif vir Gesinsekologie en Verbruikerswetenskappe · 38
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The portrayal of women in South African television commercials
2011 · T Holtzhausen, Yolanda Jordaan, et al. · UpSpace Institutional Repository (University of Pretoria) · 16
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A comparative study of customer-based brand equity across selected South African hotels
2009 · Jacques Nel, Ernest J. North, et al. · UpSpace Institutional Repository (University of Pretoria) · 12
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Buying behaviour of south african internet users
2002 · Pieter Gerhardus Mostert, Ernest J. North, et al. · UpSpace Institutional Repository (University of Pretoria) · 12
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Children and race in South African magazine advertising: Pre- and post-apartheid
2003 · E. North, S. Millard · Ecquid Novi African Journalism Studies · 11
Customer perceptions of the attractiveness of shopping centres in Pretoria
2004 · Ernest J. North, Theuns Kotzé · UpSpace Institutional Repository (University of Pretoria) · 9
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The role of parent–child communication styles and gender on family buying decisions : an exploratory study
2007 · Ernest J. North, T. Birkenbach, et al. · UpSpace Institutional Repository (University of Pretoria) · 6
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The influence of background music on patrons in a South African coffee shop setting : an exploratory study
2006 · Ernest J. North, V. Croeser · UpSpace Institutional Repository (University of Pretoria) · 6
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Building brands through alternative brand contact communications
2004 · Ernest North, Carla Enslin · Communicatio · 6
The power of branding: Revisiting an “old friend”
2003 · E. J. North, T. Kotzé, et al. · South African Journal of Economic and Management Sciences · 5
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Information Management and Enterprise Architecture Planning - A Juxtaposition
2017 · Ernest J. North, John North, et al. · DOAJ (DOAJ: Directory of Open Access Journals) · 3
Consumer socialization agents for young children: An exploratory study
2001 · Ernest North, Brenda Poggio · South African Journal of Economic and Management Sciences · 2
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The role of marketing and advertising in the legal profession
2000 · A. Breytenbach, E. J. North · South African Journal of Economic and Management Sciences · 2
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roles portrayed by children in South African magazine advertising
2022 · Ernest North · Communicare Journal for Communication Studies in Africa · 1
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Development of a conceptual model to alternative brand contact planning in the South African marketing and communications industry
2007 · Ernest J. North, Carla Enslin · UpSpace Institutional Repository (University of Pretoria) · 1
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The roles portrayed by children in South African magazine advertising : a longitudinal study
2003 · Ernest J. North · UpSpace Institutional Repository (University of Pretoria) · 1
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The portrayal of children in magazine advertising: A post-apartheid study
1998 · E. North · South African Journal of Economic and Management Sciences · 1
The influence of information & communication technology on the selling activities of the professional sales representative
2005 · G. A.P. Drotsky, J. W. De Jager, et al. · Acta Commercii
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Die rol van bemarking in die kerk
2004 · Ernest J. North · Journal for Christian Scholarship = Tydskrif vir Christelike Wetenskap
Works count: 26
Citation count: 297
H-index: 9
I10-index: 8
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