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Baohong Sun

Observed names: Bao-Hong Sun, Baohong Sun Carnegie, Sun, Bao-Hong, Sun, Baohong
OpenAlex ID: A5112257801
Machine learning and AI in marketing – Connecting computing power to human insights
2020 · Liye Ma, Baohong Sun · International Journal of Research in Marketing · 598
A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality
2007 · Tülin Erdem, Michael P. Keane, et al. · Marketing Science · 332
The Squeaky Wheel Gets the Grease—An Empirical Analysis of Customer Voice and Firm Intervention on Twitter
2015 · Liye Ma, Baohong Sun, et al. · Marketing Science · 252
An Empirical Investigation of the Spillover Effects of Advertising and Sales Promotions in Umbrella Branding
2002 · Tülin Erdem, Baohong Sun · Journal of Marketing Research · 246
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Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services
2005 · Shibo Li, Baohong Sun, et al. · Journal of Marketing Research · 235
Choice Models and Customer Relationship Management
2005 · Wagner Kamakura, Carl F. Mela, et al. · Marketing Letters · 178
Promotion Effect on Endogenous Consumption
2005 · Baohong Sun · Marketing Science · 165
Measuring the Impact of Promotions on Brand Switching When Consumers Are Forward Looking
2003 · Baohong Sun, Scott A. Neslin, et al. · Journal of Marketing Research · 164
The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs
2012 · Praveen K. Kopalle, Yacheng Sun, et al. · Marketing Science · 156
Product Strategy for Innovators in Markets with Network Effects
2004 · Baohong Sun, Jinhong Xie, et al. · Marketing Science · 151
Cross-Selling the Right Product to the Right Customer at the Right Time
2011 · Shibo Li, Baohong Sun, et al. · Journal of Marketing Research · 145
Stated intentions and purchase behavior: A unified model
2010 · Baohong Sun, Vicki G. Morwitz · International Journal of Research in Marketing · 142
Understanding Reference-Price Shoppers: A Within- and Cross-Category Analysis
2001 · Tülin Erdem, Glenn Mayhew, et al. · Journal of Marketing Research · 130
Internet Auction Features as Quality Signals
2008 · Shibo Li, Kannan Srinivasan, et al. · Journal of Marketing · 122
Why Do Consumers Buy Extended Service Contracts?
2009 · Tao Chen, Ajay Kalra, et al. · Journal of Consumer Research · 99
Internet Auction Features as Quality Signals
2009 · Shibo Li, Kannan Srinivasan, et al. · Journal of Marketing · 96
The impact of advertising on consumer price sensitivity in experience goods markets
2007 · Tülin Erdem, Michael P. Keane, et al. · Quantitative Marketing and Economics · 92
Testing for Choice Dynamics in Panel Data
2001 · Tülin Erdem, Baohong Sun · Journal of Business and Economic Statistics · 62
Missing price and coupon availability data in scanner panels: Correcting for the self-selection bias in choice model parameters
1998 · Tülin Erdem, Michael P. Keane, et al. · Journal of Econometrics · 62
“Adaptive” learning and “proactive” customer relationship management
2006 · Baohong Sun, Shibo Li, et al. · Journal of Interactive Marketing · 61
A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes
2015 · Brett R. Gordon, Baohong Sun · Marketing Science · 60
Invited Commentary—Technology Innovation and Implications for Customer Relationship Management
2006 · Baohong Sun · Marketing Science · 50
Quantifying the Impact of Social Influence on the Information Technology Implementation Process by Physicians: A Hierarchical Bayesian Learning Approach
2018 · Haijing Hao, Rema Padman, et al. · Information Systems Research · 47
A Dynamic Model of Health Insurance Choices and Healthcare Consumption Decisions
2017 · Nitin Mehta, Jian Ni, et al. · Marketing Science · 40
Ushering Buyers into Electronic Channels: An Empirical Analysis
2012 · Nishtha Langer, Chris Forman, et al. · Information Systems Research · 37
Works count: 67
Citation count: 4,178
H-index: 31
I10-index: 42
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