Author

R Vitale

Observed name: Rob Vitale

Observed institution: San Jose State University

OpenAlex ID: A5113615249

An Exploratory Study of Self‐administrated Quck‐audits as a Management Diagnostic to Assess Marketing and Entrepreneurial Orientations in Established and Startup Firms

2004 · Rob Vitale, Joe Giglierano, et al. · Journal of Research in Marketing and Entrepreneurship · 13

Business-to-business marketing : analysis and practice

2011 · Joseph J. Giglierano, R Vitale, et al. · Prentice Hall eBooks · 11

Marketing in the Early Stages of Commercializing Disruptive Innovation: Reconciliation and Implications of Moore's Life Cycle Model and Christensen's Model of Disruptive Innovation

2011 · Joseph J. Giglierano, R Vitale, et al. · Innovative Marketing · 1

Works count: 3

Citation count: 25

H-index: 2

I10-index: 2