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Kevin Bradford

Observed names: K BRADFORD, K. D. Bradford, Kevin D. Bradford, Kevin Duane Bradford
OpenAlex ID: A5113674059
Personal Selling and Sales Management: A Relationship Marketing Perspective
1999 · B. A. Weitz, K. D. Bradford · Journal of the Academy of Marketing Science · 825
Managing conflict to improve the effectiveness of retail networks
2004 · K BRADFORD, A STRINGFELLOW, et al. · Journal of Retailing · 135
The Use of Scents to Influence Consumers: The Sense of Using Scents to Make Cents
2009 · Kevin D. Bradford, Debra M. Desrochers · Journal of Business Ethics · 128
Creativity in buyer–seller relationships: The role of governance
2008 · Qiong Wang, Kevin Bradford, et al. · International Journal of Research in Marketing · 101
The embedded sales force: Connecting buying and selling organizations
2010 · Kevin Bradford, Steven Brown, et al. · Marketing Letters · 100
Salespersons’ Management of Conflict in Buyer–Seller Relationships
2009 · Kevin D. Bradford, Barton A. Weitz · Journal of Personal Selling and Sales Management · 66
How Suppliers Affect Trust with Their Customers: The Role of Salesperson Job Satisfaction and Perceived Customer Importance
2009 · Kevin D. Bradford, J. Michael Crant, et al. · The Journal of Marketing Theory and Practice · 40
Strategic Account Management: Conceptualizing, Integrating, and extending the Domain From Fluid to Dedicated accounts
2012 · Kevin D. Bradford, Goutam N. Challagalla, et al. · Journal of Personal Selling and Sales Management · 38
Internal selling: Antecedents and the importance of networking ability in converting internal selling behavior into salesperson performance
2020 · Yongmei Liu, Bryan Hochstein, et al. · Journal of Business Research · 32
Countermarketing and Demarketing against Product Diversion: Forensic Research in the Firearms Industry
2010 · Gregory T. Gundlach, Kevin D. Bradford, et al. · Journal of Public Policy & Marketing · 23
Countermarketing in the Courts: The Case of Marketing Channels and Firearms Diversion
2005 · Kevin D. Bradford, Gregory T. Gundlach, et al. · Journal of Public Policy & Marketing · 17
Harnessing Internal Support to Enhance Customer Relationships: The Role of Networking, Helping, and Allocentrism
2019 · Kevin Duane Bradford, Yongmei Liu, et al. · The Journal of Marketing Theory and Practice · 11
Salesperson Effectiveness: A Behavioral Perspective
2012 · Kevin Bradford, Barton A. Weitz · Edward Elgar Publishing eBooks · 5
From Print to Protest: Examining How Advertisements May Spur Social Activism: An Abstract
2022 · Jazmin Henry, Kevin D. Bradford, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science
Internal Selling Behavior, Networking Ability, and Salesperson Performance--Model
2020 · Yongmei Liu, Bryan Hochstein, et al. · PsycTESTS Dataset
Works count: 15
Citation count: 1,521
H-index: 11
I10-index: 12
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